Tom H. C. Anderson - Next Gen Market Research

As of this morning I am pleased to announce that Next Gen Market Research is among the very first marketing research related groups to go “open”. What does that mean exactly? Well with just about 9,864 members (we’ll break the 10K mark first week of 2011), only good things.

Market Researchers will have an easier time [...]

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IIR The Market Research Event (TMRE) In Pictures - Nov 2010 Part 2 of 3
Today posting part two of the pictures from The Market Research Event. Decided Flickr made more sense, so you can access them there by clicking on the album image below. There are 140 photos in part two alone!

Part 3 coming tomorrow.
@TomHCAnderson
[Note: [...]

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Interview with Mike Gadd, the new moderator and manager of Next Gen Market Research’s Canada SIG

Today posting a short interview so you can better get to know another of NGMR’s new moderators, Mike Gadd, president of Gadd Research, Inc.
Mike has been a fairly active member of ESOMAR and Canadian research organizations. I know Mike plays [...]

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Next Gen Market Research (NGMR) “Make Research Meme-ingful” Contest

Attention all Next Generation Market Researchers: here’s your chance to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts - while also making a statement about an important research industry cause or issue by producing viral content.
Next [...]

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I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your [...]

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Just writing today to announce that Next Gen Market Research (NGMR) networking group and the Belgian Association for Quantitative & Qualitative Marketing Research (BAQMaR) featured on the blog two days ago have become ‘Official Friends‘.
As founder of Next gen Market Research, I am very excited to support an organization like BAQMaR and urge fellow NGMR [...]

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Social media and the spirit of social media is changing everything around us. One of these areas which receives surprisingly little attention is the impact social media may have on professional organizations. Social media and specifically social networking, represents both a tremendous opportunity and challenge to our traditional trade organizations. Just as the web (online [...]

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Two Tips for Successful Social Media Campaigns

I’m a bit behind on blog posts with all the traveling I’ve been doing lately. I had been meaning to post about social media and politics closer to election day, but better late than never.
A few months ago I was asked to help out with a couple of local [...]

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Yesterday the Next Generation Market Research Group on LinkedIn (NGMR) hit the 6,000 member mark!
I had no idea how many experienced market researchers there were on LinkedIn. Several colleagues have been telling me that it is the one group on LinkedIn that is worth checking in on frequently.
I do think the group fills a void [...]

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