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Entries Tagged as 'Off-Shoring'

CASRO ISO Certification Push Fails!

May 25th, 2010 · 3 Comments

Next Gen Market Researchers - Protect Our Industry - Oppose CASRO ISO - Support FTO!

The title of today’s post is a prediction. You don’t need to build any advanced model using IBM SPSS - PASW to predict this one. Anyone who knows anything about the US market research business should know that ISO certification is [...]

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Tags: CASRO · Foundation for Transparency in Offshoring · Market Research · Marketing research · NGMR · Off-Shoring · Offshoring Transparency · Tom H. C. Anderson · global market research · next gen market research · offshoring

Eli Goldratt on Thinking Analytically

May 21st, 2010 · 2 Comments

Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

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Tags: #marketresearch #mr · Anderson Analytics · Business Guru · Eli Goldratt · Interview · Market Research · Market Research Guru · Marketing Guru · Marketing Research Guru · Marketing research · Marknadsundersökare · NGMR · Off-Shoring · Offshoring Transparency · Predictive Analytics · Qualitative · Strategy · Tom H. C. Anderson · global market research · next gen market research · offshoring · psychology

Eli Goldratt on Offshoring Market Research

May 20th, 2010 · 5 Comments

Tom H. C. Anderson and Management/Business Process Optimization Guru Eli Goldratt discuss TOC, market research offshoring, and what we are not considering (Post 2 of 5)

Picking up today with the interview I conducted with Eli Goldratt. Today’s (part 2 of 5) focuses more specifically on the growing trend in the market research industry of offshoring. [...]

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Tags: #marketresearch #mr · Business Guru · Eli Goldratt · Foundation for Transparency in Offshoring · Interview · Market Research · Market Research Guru · Marketing Guru · Marketing Research Guru · Marketing research · NGMR · Off-Shoring · Strategy · Tom H. C. Anderson · global market research · next gen market research · offshoring

Tom H C Anderson Interviews Business Guru Eliyahu M. Goldratt

May 19th, 2010 · 6 Comments

Part One of Five - Eliyahu M. Goldratt on Market Research (Customers and Intuition)

I recently had a lengthy talk with Dr. Eli Goldratt, the famous Israeli physicist who has become one of the most well known management gurus of all time partly due to his work with the Theory of Constraints (TOC). His 1984 book [...]

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Tags: Anderson Analytics · Business Guru · Eli Goldratt · Foundation for Transparency in Offshoring · Interview · Market Research · Market Research Guru · Marketing Guru · Marketing Research Guru · Marketing research · NGMR · Off-Shoring · Offshoring Transparency · Strategy · Tom H. C. Anderson · global market research · next gen market research · offshoring

Today’s Crazy and Wacky Next Gen Market Research Posts

May 14th, 2010 · 5 Comments

Just wanted to share the video and news story below with NGMR blog readers as both were shared on the NGMR LinkedIn group earlier today and are quite amusing.
Luckily this never happens to us

And, sometimes the truth is stranger than fiction. Apparently Indian offshoring firms in hopes of providing cheaper services have started [...]

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Tags: Foundation for Transparency in Offshoring · Market Research · Marketing research · NGMR · Off-Shoring · Offshoring Transparency · Tom H. C. Anderson · global market research · next gen market research · offshoring

Could Survey Farmers in India or China End Traditional Online Quant?

May 12th, 2010 · 8 Comments

In the Next Gen Market Research (NGMR) group on LinkedIn yesterday there was an interesting post on one of the always popular board topics (online sample quality) under the thread “How can we get online sample vendors to shape-up?”. One of our supplier side NGMR members mentioned that they had recently caught a survey ‘cheater’ [...]

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Tags: #marketresearch #mr · Market Research · Marketing research · Marknadsundersökare · NGMR · Off-Shoring · Surveys · Tom H. C. Anderson · next gen market research · offshoring

ESOMAR Offshoring Transparency Debate

April 7th, 2010 · 18 Comments

The current issue of ESOMAR Research World is largely about one of the biggest trends in market research to occur during the past 10 years. No it’s not about Social Media, DIY, or any other cool new methodology like text mining. It’s about much larger yet much quieter trend, offshoring.
As part of April issue the [...]

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Tags: #marketresearch #mr · Anderson Analytics · Foundation for Transparency in Offshoring · Market Research · Marketing research · Off-Shoring · Offshoring Transparency · Tom H. C. Anderson · Uncategorized · esomar · offshoring

LinkedIn Says Bye Bye to Market Researchers

March 26th, 2010 · 21 Comments

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

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Tags: #marketresearch #mr · Anderson Analytics · Foundation for Transparency in Offshoring · Linkedin · Market Research · Marketing research · Methods · NGMR · Off-Shoring · Offshoring Transparency · SNS · Sampling · Social Media · Social Media Marketing · Social networks · Surveys · Text Analytics · Tom H. C. Anderson · Web/Screen-Scraping · innovation · next gen market research · offshoring · quality

InsightExpress FTO Announcement

February 26th, 2010 · No Comments

Writing briefly today to congratulate Fern Schapiro and InsightExpress on their recent announcement today and recent certification and support of the Foundation for Transparency in Offshoring (FTO):

@TomHCAnderson
 

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Tags: Off-Shoring · Offshoring Transparency · Uncategorized · offshoring