Tom H. C. Anderson - Next Gen Market Research

Next Gen Market Researchers - Protect Our Industry - Oppose CASRO ISO - Support FTO!

The title of today’s post is a prediction. You don’t need to build any advanced model using IBM SPSS - PASW to predict this one. Anyone who knows anything about the US market research business should know that ISO certification is [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

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Tom H. C. Anderson and Management/Business Process Optimization Guru Eli Goldratt discuss TOC, market research offshoring, and what we are not considering (Post 2 of 5)

Picking up today with the interview I conducted with Eli Goldratt. Today’s (part 2 of 5) focuses more specifically on the growing trend in the market research industry of offshoring. [...]

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Part One of Five - Eliyahu M. Goldratt on Market Research (Customers and Intuition)

I recently had a lengthy talk with Dr. Eli Goldratt, the famous Israeli physicist who has become one of the most well known management gurus of all time partly due to his work with the Theory of Constraints (TOC). His 1984 book [...]

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Just wanted to share the video and news story below with NGMR blog readers as both were shared on the NGMR LinkedIn group earlier today and are quite amusing.
Luckily this never happens to us

And, sometimes the truth is stranger than fiction. Apparently Indian offshoring firms in hopes of providing cheaper services have started [...]

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In the Next Gen Market Research (NGMR) group on LinkedIn yesterday there was an interesting post on one of the always popular board topics (online sample quality) under the thread “How can we get online sample vendors to shape-up?”. One of our supplier side NGMR members mentioned that they had recently caught a survey ‘cheater’ [...]

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The current issue of ESOMAR Research World is largely about one of the biggest trends in market research to occur during the past 10 years. No it’s not about Social Media, DIY, or any other cool new methodology like text mining. It’s about much larger yet much quieter trend, offshoring.
As part of April issue the [...]

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Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

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Writing briefly today to congratulate Fern Schapiro and InsightExpress on their recent announcement today and recent certification and support of the Foundation for Transparency in Offshoring (FTO):

@TomHCAnderson
 

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