Tom H. C. Anderson - Next Gen Market Research

NGMR Internet Meme Update & Example
We’ve already received hundreds of visits and TWO submissions within just a couple of days of making the NGMR Meme Contest announcement! That’s really exciting!
I’ve received some questions about when and how often we plan to post the memes we receive. Ideally, we would like to update once a week, [...]

[Read more →]

Next Gen Market Research (NGMR) “Make Research Meme-ingful” Contest

Attention all Next Generation Market Researchers: here’s your chance to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts - while also making a statement about an important research industry cause or issue by producing viral content.
Next [...]

[Read more →]

Demotivational ISO Poster For Today

I think Reg Baker just said it… LOL,
 

[Read more →]

Next Gen Market Researchers - Protect Our Industry - Oppose CASRO ISO - Support FTO!

The title of today’s post is a prediction. You don’t need to build any advanced model using IBM SPSS - PASW to predict this one. Anyone who knows anything about the US market research business should know that ISO certification is [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

[Read more →]

Part One of Five - Eliyahu M. Goldratt on Market Research (Customers and Intuition)

I recently had a lengthy talk with Dr. Eli Goldratt, the famous Israeli physicist who has become one of the most well known management gurus of all time partly due to his work with the Theory of Constraints (TOC). His 1984 book [...]

[Read more →]

Just wanted to share the video and news story below with NGMR blog readers as both were shared on the NGMR LinkedIn group earlier today and are quite amusing.
Luckily this never happens to us

And, sometimes the truth is stranger than fiction. Apparently Indian offshoring firms in hopes of providing cheaper services have started [...]

[Read more →]

The current issue of ESOMAR Research World is largely about one of the biggest trends in market research to occur during the past 10 years. No it’s not about Social Media, DIY, or any other cool new methodology like text mining. It’s about much larger yet much quieter trend, offshoring.
As part of April issue the [...]

[Read more →]

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

[Read more →]