Tom H. C. Anderson - Next Gen Market Research

Just after my interview with Hugh Davis, news was released that Microsoft (Nasdaq: MSFT) was buying Greenfield Online. In case you are worried, don’t be, Bill Gates isn’t getting into the market research business. Microsoft is behind in the search business and Greenfield Online’s Ciao unit is expected to help Microsoft catch up to Google [...]

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Anderson Analytics’ Tom H. C. Anderson poses a few questions to InsightExpress’ Fern Schapiro, EVP - Client Service and Marketing.

Fern Schapiro - EVP, InsightExpress 
Today, I’m posting a few of the questions I recently posed to Fern Schapiro whom I’ve known since my first days at NFO Research nearly fourteen years ago. It’s always a pleasure [...]

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Online Research Best, IVR Second Best, Telephone Third
Inside Research (IR) today helped confirm what I have always known to be true. Online research is better than traditional research methodologies for more reasons than speed and cost.
Ever since P&G’s Kim Dedeker made her comments about online panels two years ago a hot topic of discussion in [...]

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Greenfield Online’s Hugh Davis and Anderson Analytics’ Tom H. C. Anderson Discuss Online Market Research.
 
Hugh Davis - Cofounder/EVP
Greenfield Online
Today I’m posting answers to a few questions I posed to Hugh Davis, Executive Vice President and co-founder of Greenfield Online. Hugh joined Greenfield Consulting Group in September 1992, and in 1994 he co-founded Greenfield Online with [...]

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Today I’m trying desperately to find a copy of the presentation that Kim Dedeker of P&G presented at the 2006 IIR Research industry Summit on Improving Respondent Cooperation. She gave three online concept test examples that would have given wrong results.She was also quoted as saying “Two Surveys a week apart yielded different recommendations… I [...]

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I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that will machine fingerprint survey takers.
Technically this will eliminate anonymity and it should be possible to know how many times someone takes a [...]

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The Best and Cheapest Panel Sample in the World, Really.
OR 
Our Survey Respondents are Unique - Just Like Snow Flakes
Some years ago I worked for a large full service research supplier. We had our own panel which we said was the best in the industry. One day while working up a proposal for my client I [...]

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