Tom H. C. Anderson - Next Gen Market Research

 
Anderson Analytics Marketing Guru Round Table Discussion, with David M. Scott
Market researchers are often in a great position to provide good PR for their clients. However often the resulting press release gets watered down to cover uninteresting detail about the company product or agenda. Do today’s corporate PR/Communications people think they are Advertisers? Perhaps that’s [...]

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Today I’m hosting another marketing guru round-table discussion. Al Ries is a real Marketing, Advertising, and PR Guru. Currently he is co-founder and chairman of Ries & Ries with his partner and daughter, Laura Ries who I interviewed last April.
Along with Jack Trout (see March 8th Post), Ries coined the term “positioning“, as related to the field [...]

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50 Years after the Edsel, marketers still often fail to understand the customer
My recent post about the lack of quality/service and dismissal of my complaint at the local BMW dealership seemed to draw a lot of attention. Unfortunately I think it’s easy even for us in the marketing profession to forget to listen to our [...]

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It’s Cinco de Mayo and as I wonder about Absolut sales I realize we’ll probably never really know - only Pernod knows… 
I wasn’t going to post about the “Absolut World” ad Campaign again, but since it is Cinco de mayo today I couldn’t resist checking in on it. As I expected the negative posts about [...]

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Corporate Reaction to Generation Y Star Miley Cyrus’ (Hannah Montana) “Nude” Vanity Fair Picture Shoot

Today one of the most searched terms on Google Trends is for Hannah Montana star “Miley Cyrus”. There’s a lot of talk about her recent shoot in Vanity Fair magazine being to risqué. She has apologized to Disney and her fans. [...]

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Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
On April 16th I posted a somewhat whimsical comparison of Americans and Chinese to my blog. It was a half serious political analysis; really it was a reaction to the reaction of AdAge and other US bloggers to a recent Absolut Vodka [...]

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview [...]

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21, Superhero Movie, Run Fat Boy Run and Stop-Loss marketers battle over Gen Y (18-24 year olds) on Facebook and MySpace.
For anyone trying to target Gen Y online marketing is critical. If you can get someone to come to your website then you can show them your product service the way you want for [...]

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Corporate Blogging in Marketing Research
In September 2005 TNS the second largest market research company in the world (one of my former employers) started their own blog http://www.tns-blog.com.
At the time TNS said “Our ‘between the lines’ blog, based in North America, provides market insight and information about an array of industry sectors and core marketing issues…” [...]

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