Tom H. C. Anderson - Next Gen Market Research

What IS Social Media Analytics- Can we Agree?

Social Media Data is a commodity - Tools and approaches are not.
(Social Media Expert Interview Series Part 3 of 3 - Part 1, Part 2)
I just did a brief panel interview with Useful Social Media ahead of the Social Media Analytics Summit. We were asked four very interesting [...]

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IKEA Responds to the #IKEAfoodFAIL Post

[IKEA has just sent a second response to yesterday's blog post as well as an answer to my subsequent request to clarify an article in Swedish business paper SvD, which stated that IKEA was planning to reverse the decision to carry only IKEA branded food. Their verbatim explanation below.]
Hello Tom,
Thank [...]

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Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity)

In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]

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Free Social Media and Text Analytics Webinar Discussion

This Wednesday at 2:00EST I’ve agreed to take part in a social analytics webinar. The webinar is free and I understand space is limited and there are already about 500 registrations.
While the discussion will be broad we’ll be saving room for audience Q&A and I hope we’ll get [...]

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Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

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Klout Stars series highlights top influencers and how they got to where they are today

Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series.
Measuring online influence arguably is an even more difficult task than understanding what people say [...]

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Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

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