Tom H. C. Anderson - Next Gen Market Research

What the new co. car has to do with text analytics…
I believe this may well be the first Cavalry Blue 2011 Toyota FJ Cruiser to be delivered to the North East. I waited for it to come off the truck, untouched by any Gaijin.
If you’re from around here you can appreciate a good SUV in [...]

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Continuing with this weeks theme, I’m posting the favorite movies today from our most recent GenX2Z US College tracking study.

One thing is clear, I have to see Inception!

Interestingly, Toy Story at III #2, is just as popular among the guys as the girls. Given our statistics on the use of Facebook among this demographic, I’m [...]

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As I posted favorite books among US college students yesterday, I thought I’d continue with magazines today. Gender differences in magazine readership are huge, so I’m just going to post separate rankings for the guys and the girls, ladies first.

Cosmo and Seventeen remain firmly in first and second place, the same as last year.

For men [...]

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I’m continuing the series today that I started on Saturday showing some of the trends from our ‘GenX2Z’ tracking among US college students. Yesterday I listed top musical artists, today I have results to the question “What’s a really good book you recently read?”. First, results now vs. this time last year.

The Harry Potter series has been [...]

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GenX2Z College Music Awards: How Cool Are You? - Do you know what tunes are hottest among Gen-Y right now?
With just a week before Christmas some of you may be wondering about what to buy for the holidays. Therefore I thought I’d release a few of our GenX2Z College rankings over the next few days. [...]

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Dan Quirk from Quirks Magazine tells NGMR why Quirks is offering social aggregation for market research

In Next Gen Market Research groups (NGMR) Member Survey last year Quirks Marketing Research Review’s Website was selected as the number one market research specific site and third overall (only after WSJ and LinkedIn) as “Favorite Business Website“!
Today with the recent [...]

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NGMR Members may recall taking part in the recent RIT survey a few months ago. Sample included several other sources as well (see report for list), but nearly half represent the opinions of Next Gen Market Research members.
I already wrote briefly about the questions relating to main industry concerns. Today AMA Greenbook released the [...]

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Toluna #NGMR Meme - Educating Respondents on Survey Research
Mckenzie Hogan and Janice Caston of Toluna including
Greenfield Online submits today’s #NGMR Meme. It’s in the corporate category (see rules), and is a video which Toluna hopes will spread so that potential survey respondents (and other civilians) will better understand the research process.

Thanks Toluna!
@TomHCAnderson
[Note Branded Memes are [...]

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RIT MG Survey Sneak Peak Reveals Sample Quality and Offshoring still top two concerns for market research industry
NGMR members recently participated in the Research Industry Trends Monitoring Group (RIT MG) Survey. I believe this is quite possibly the largest survey, in terms of number of market research professionals participating, ever. With 887 completes (nearly 2,000 [...]

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