Tom H. C. Anderson - Next Gen Market Research

What it’s like to Be a Social Media Influencer
(10 Top Social Media Influencers Part II)

Today I asked my esteemed social media friends about how they first realized they had become influential and what it’s like to work with social media on a daily basis.
-Guy Kawasaki
Realized might be an influencer when… Car companies started sending [...]

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Two weeks ago, I told you I planned to do a series of interviews with the 10 most influential people in social media I could find. Doing an interview with 10 people, even a relatively short/fun one, takes a lot more time than I thought. I’m really an unstructured data analyst during the day and [...]

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What IS Social Media Analytics- Can we Agree?

Social Media Data is a commodity - Tools and approaches are not.
(Social Media Expert Interview Series Part 3 of 3 - Part 1, Part 2)
I just did a brief panel interview with Useful Social Media ahead of the Social Media Analytics Summit. We were asked four very interesting [...]

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Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

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Klout Stars series highlights top influencers and how they got to where they are today

Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series.
Measuring online influence arguably is an even more difficult task than understanding what people say [...]

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Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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Market Research CEO’s NGMR predictions on what 2012 has in store
I want to thank everyone who responded to my call for predictions last week. Since then I’ve posted over 77 predictions! I had hoped to synthesize and summarize some of this, but the number and qualitative nature of these predictions makes it difficult. Instead, just [...]

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NGMR Text Analytics Predictions for 2012

Though I’ve been posting predictions all week I haven’t made any myself yet. Today I added my own prediction (at the bottom of this post). I wrote it before reading any of the others I received.
Looking over all the thoughtful prognostications from the ‘who’s who of text analytics’ below, while [...]

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