Tom H. C. Anderson - Next Gen Market Research

Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

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My POV on The Social Media Privacy Debate and Positioning on Social Media Spectrum
For those of you who missed this past Monday’s Social Media Privacy in Marketing Research debate, with representatives from US marketing research trade org CASRO and the UK’s MRS, there is a recording here.

In the space generally referred to as social media [...]

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Interview with Gen Y Developer Steven Zezulak
For those of you who are brave enough to friend me on Facebook you may have seen some strange status updates lately. I’ve checked in and updated my status via NASA Satellite, my Comodore64, FedEx, Carrier Pigeon and even Jeti Mind Control to name just a few methods. I [...]

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One Digital Metric to Rule Them All - Social Influence

If you’re on Twitter or work with social media I’m sure you’ve heard of Klout. Klout has quickly become the social media influence metric of choice. A few weeks ago I was introduced to their CEO Joe Fernandez, and I thought I’d ask him a few [...]

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Ford’s Scott Monty and I Discuss Social Media - Next Gen Market Research Guru Interview #17
I was introduced to Scott Monty last year and since then he has been one whose online activity I make a note of paying special attention to. For those of you not familiar with Scott, in the realm of social [...]

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Spotify via @Klout
Many of you probably have heard of @Klout, the online tool that measures social media influence. As an “@Klout Ambassador” with a fairly good Klout score I’ve started getting a lot of special Perks from them. These include early screening of new TV shows, restaurants and promotional schwag via mail in hopes [...]

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Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Measuring Complexity - Interview with the ARF ahead of 2011 Audience Measurement 6.0
It’s undeniable that audience measurement is an extremely important part of Next Gen marketing research and text analytics. That’s why next week I’ll be at the Advertising Research Foundation’s AM 6.0 Conference in Time Square.
Ahead of the conference the ARF asked me a [...]

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Q&A with Guy R. Powell - What’s the obsession with social media and the ROI question?
Last week at the Tech Driven Market Research Event I participated in an expert panel on social media with author of ROI of Social Media, Guy Powell. The panelists were rather diverse in background, so unfortunately we really didn’t have [...]

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