Tom H. C. Anderson - Next Gen Market Research

An article in AdAge yesterday references a recent model by a Yahoo Scientist who questions ROI of Kim Kardashian’s sponsored Tweets. Apparently they cost $10k/each.
A bit much I admit, but to simply dismiss it as poor digital marketing ROI may be a mistake.
I believe, as with all social media, the equation is value = quantity x [...]

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Will we be “Veeting” instead of “Tweeting” soon?
Last week after becoming the first market researcher to hit the 50,000 follower mark on Twitter, I’ve decided to take a bit of a break. Will still tweet, but it’s time to see what else is new in social media.
One of the trends I see coming is greater [...]

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Two North America Talks on Text Analytics
Writing today about two upcoming events where I will be speaking about next gen market research and specifically text analytics. This coming week I will be speaking at MRIA in Ottawa, Canada. The event will be at the Ottawa Shearton on February 18th. More info below.

Also, this coming month, [...]

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Miss us? - We’re back!
Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said [...]

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My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Priced to compete with Kindles & Netbooks the iPad launched today. Apple stock seems to be down a bit, but probably more due to investors taking profit. Kind of scary that the first feature mentioned is “ability to change background” (oh wow). But I am curious about “best browsing experience ever”.

I love my iPhone and [...]

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Special Research Business Report Artilce on Next Gen Market Research
In the current issue of RFL’s Research Business Report Bob Lederer wrote a very flattering article about my thoughts on Next Gen Market Research and some of the work we’ve been doing in this area; bridging traditional market research (like online survey and focus groups) with [...]

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Research Radio Launches Tomorrow!
During the past two weeks one of the most popular discussion threads within the Next Gen Market Research (NGMR) group on LinkedIn was entitled “TV Show About Market Research?“. NGMR members were discussing what a television show about marketing research might look like. Would it be a sitcom, a reality show, a [...]

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Social media and the spirit of social media is changing everything around us. One of these areas which receives surprisingly little attention is the impact social media may have on professional organizations. Social media and specifically social networking, represents both a tremendous opportunity and challenge to our traditional trade organizations. Just as the web (online [...]

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