Tom H. C. Anderson - Next Gen Market Research

Looking forward to tonight’s episode of MadMen. Wondering what you would have looked like as a Madison Avenue Executive in 1960? Use this MadMen widget to find out.
Below is what I would probably have looked like:

Pretty clever SNS marketing. I’ve been seeing more and more of them used on Facebook as profile avatars. You can use [...]

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Should your co. have an app for that?
I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?
Based on our recent research [...]

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I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

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Today I’m very pleased to interview Comedian, Author and Founder of Improv Everywhere, Charlie Todd. If you don’t know what Improv Everywhere is, you may not know why I feel it has something in common with social networks, marketing, and of course why it’s so fun and cool. The best thing to do is to [...]

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Curious about the Future of One to One Segmentation using Social Media?
If, so check out this fun armature video posted to the Jim Beam site.
 
A friend of mine submitted a video and asked me to go to the site to vote for it.  Pretty clever and low cost viral campaign. Get others to shoot the [...]

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Another Reason Twitter is Gaining in Popularity
Looking through some of my followers on Twitter and deciding who to follow today made me think of another reason why Twitter seems to be doing so well. While Facebook and LinkedIn have thresholds in place to flag “users” who accumulate too many friends and connections too quickly. Twitter [...]

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Strangely, Customer Satisfaction Research Among Super Users is Missing from Major Social Networks like LinkedIn, Facebook, and MySpace…
My last post was about Facebook finally listening to what its users think. I think all the major social networks have been doing an extremely poor job in doing this. The 80/20 rule is totally ignored. I can [...]

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Guy Kawasaki posted an interesting interview with Emanuel Rosen the author of bestseller The Anatomy of Buzz today. It’s on the Amex Open Forum. They also talk briefly about market research and how to measure buzz online. Interestingly Emmanuel says that people have an innate need to Buzz about products and services, and that the [...]

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