Today an article on text analytics came out in Advertising Age. You can read the article here AdAge. The article covers text analytics in general and more specifically some of the work Anderson Analytics has in screen/web-scraping or blog mining projects on sites such as Unilever’s Campaign for Real Beauty/Pro-Age and on WebFlyer/Flyertalk.com. It also […]
Advertising Age Article on Text Mining
March 3rd, 2008 · 1 Comment
Tags: Advertising · Anderson Analytics · Marketing · Methods · Text Analytics · Tom H. C. Anderson
Is Good Business Strategy only Available in the East?
February 23rd, 2008 · 2 Comments
In this weeks Advertising Age magazine Jack Trout published an article we had spoken about a few weeks ago. The article compares statistics from Business Week on the average tenure of C-Level Executives with statistics from this years Anderson Analytics - MENG ‘Marketing Trends’ study showing a ranking of important issues of marketing executives. CMO’s […]
Tags: Academia · Anderson Analytics · Branding · Business Guru · CMO · Marketing · Strategy · Tom H. C. Anderson
Market Research Leaders?
February 18th, 2008 · 2 Comments
In this month’s issue of ESOMAR Research World magazine there is a summary I put together on a recent survey Anderson Analytics conducted among executive level marketers together with MENG (Marketing Executives Networking Group). While the study results have been covered by AdAge and eMarketer etc., the ESOMAR article is unique in that we broke […]
Tags: Anderson Analytics · Business Guru · Marketing · Off-Shoring · Text Analytics · Tom H. C. Anderson