Tom H. C. Anderson - More Than Market Research

My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on Anderson Analytics text mining methodologies and I asked him how the conference was going so far. 
“Some of the interesting sessions yesterday included, Vicki Morwitz from […]

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Happy Memorial Day Weekend!
In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.
With the increased interest in text analytics most of our talks this summer will focus on how to […]

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A Candid Review of Marketing and Market Research Associations:
Which Marketing and Market Research Associations & Professional Organizations are a good value for the money?
I’ve joined several over the years, but will list just a few of the ones that are more common for our industry. Here’s my list rank ordered from favorite to least favorite:
1. […]

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Are US Market Researchers on par or better than their European colleagues?
Here’s my theory.
USA has a population of about 300 million, EU population is also about 300 million. However, the EU is nowhere near as homogenous as the US market. Most EU marketing researchers seem to be more qualitative and/or jack of all trades. i.e. […]

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This week I received a couple of newly published marketing text books in the mail. From time to time Anderson Analytics has contributed various material on both new research techniques and case studies. 
 
One of the text books, Business Research Methods 10e by Donald R Cooper and Pamela S Schindler, McGraw-Hill © 2008 is part of […]

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