Tom H. C. Anderson - More Than Market Research

Greenfield Online’s Hugh Davis and Anderson Analytics’ Tom H. C. Anderson Discuss Online Market Research.
 
Hugh Davis - Cofounder/EVP
Greenfield Online
Today I’m posting answers to a few questions I posed to Hugh Davis, Executive Vice President and co-founder of Greenfield Online. Hugh joined Greenfield Consulting Group in September 1992, and in 1994 he co-founded Greenfield Online with […]

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Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th

For those back from their 4th of July vacations and interested in how to apply text mining in market research and competitive intelligence, I’ve been invited to speak at the University of Connecticut, Stamford by […]

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Writing today to wish all of Anderson Analytics’ US friends and clients a very happy Independence Day.
Have a great weekend!
-Tom
Stamford, CT USA - July 3rd 2008 Fireworks

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First day back in the office stateside today. I noticed in this morning’s mail I had been elected to the Stamford Historical Societies Board of Directors where I have been serving the past few months on the board unofficially. It should be fun to learn more about Stamford’s history and help the society with their […]

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I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the year award!
My presentation which was based on the paper took the audience through 3 case studies. A hospitality guest satisfaction case from […]

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My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on Anderson Analytics text mining methodologies and I asked him how the conference was going so far. 
“Some of the interesting sessions yesterday included, Vicki Morwitz from […]

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Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being […]

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I’m in Copenhagen this week for the ESOMAR Innovate conference.
It’s actually been almost two years since I’ve been here in Denmark. You’ve got to love a country where it’s ok to drink beer at 8:00am and where your waitress at a four star restaurant suggest you start your lunch off with shots (schnapps of course). […]

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Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]

Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his […]

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I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that will machine fingerprint survey takers.
Technically this will eliminate anonymity and it should be possible to know how many times someone takes a […]

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