Tom H. C. Anderson - More Than Market Research

For anyone who wasn’t sure (and judging by some of the posts I saw elsewhere linking back to yesterdays post, there were some), yesterdays “UN acquisition of Facebook.com” post was an April fools joke.I had started writing one which was more market research oriented, but it was tricky as I didn’t want to offend anyone […]

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A Candid Review of Marketing and Market Research Associations:
Which Marketing and Market Research Associations & Professional Organizations are a good value for the money?
I’ve joined several over the years, but will list just a few of the ones that are more common for our industry. Here’s my list rank ordered from favorite to least favorite:
1. […]

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This week I received a couple of newly published marketing text books in the mail. From time to time Anderson Analytics has contributed various material on both new research techniques and case studies. 
 
One of the text books, Business Research Methods 10e by Donald R Cooper and Pamela S Schindler, McGraw-Hill © 2008 is part of […]

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