Tom H. C. Anderson - More Than Market Research

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Controlling Blog/Splog Spam With DNS & Key Word Blocking?

May 3rd, 2008 · 1 Comment

I started this blog partly because Anderson Analytics was doing a lot of text mining projects, some of which involved blog data, and I wanted to learn more about blogging from the bloggers POV. I’ve learned a lot about the positive aspects of blogging already like SEO and the web traffic benefits. However, as if […]

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Tags: CGM · Text Analytics · Uncategorized

Miley Cyrus’ Vanity Fair Picture Shoot - Blog/Corporate Reaction

April 28th, 2008 · 6 Comments

Corporate Reaction to Generation Y Star Miley Cyrus’ (Hannah Montana) “Nude” Vanity Fair Picture Shoot

Today one of the most searched terms on Google Trends is for Hannah Montana star “Miley Cyrus”. There’s a lot of talk about her recent shoot in Vanity Fair magazine being to risqué. She has apologized to Disney and her fans. […]

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Tags: Advertising · GenX2Z · PR · SNS · Text Analytics

Corporate Blogging in Marketing Research

March 23rd, 2008 · 3 Comments

Corporate Blogging in Marketing Research
In September 2005 TNS the second largest market research company in the world (one of my former employers) started their own blog http://www.tns-blog.com.
At the time TNS said “Our ‘between the lines’ blog, based in North America, provides market insight and information about an array of industry sectors and core marketing issues…” […]

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Tags: Anderson Analytics · PR · Strategy · Tom H. C. Anderson · Uncategorized