Tom H. C. Anderson - Next Gen Market Research

Standing Offer: If You Don’t Know - Find Out!
OK, RE Yesterday’s Post, I decided that I never want to hear this excuse again. So if you’re in MR at a fortune 1000 co. and don’t know the answer to this question, contact me. We’ll be happy to program and host a survey to 1,000 of [...]

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Do You Know Where Your Customers Are?

I’m not pointing fingers or ranting today, I’m just sort of perplexed. Three times this week I spoke to marketing research and/or loyalty marketing people at major corporations who said something like “Not sure about social media/social networks. We don’t think our core customers are on there.”
My response was [...]

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Grant McCracken Q&A with Tom H. C. Anderson

I learned of Grant’s work just before the ESOMAR Annual Congress in Montreal last year where he was the Key Note. It turns out he lives in the next town over and is now a member of the Next Gen Market Research Group (NGMR) which I moderate on LinkedIn.
Grant holds [...]

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Inside Anderson Analytics - With Gosia Skorek

Today I’d like to introduce you to one of the newer team members of Anderson Analytics, Gosia Skorek. Gosia has a graduate degree in psychology and is currently helping us with our work in the area of psychological content analysis & text analytics. Along with her impressive academic background [...]

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Short, Sweet and Insightful - The Future of Surveys is Text Analytics
Yesterday there was a post on the Next Gen Market Research Group (NGMR) on LinkedIn asking “What’s the shortest questionnaire you ever wrote?”. I took a look at this blog as I thought I would have posted the survey below previously but apparently it [...]

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Social Network Marketing - Just Do It!
I know I’ve been saying that corporations should not over think Social Media Marketing and Just Do It! Still I was a bit surprised today to see how prominent Twitter is on the Danbury Fair Mall’s Website.

The site has a large flash component which is rotating between 4 or [...]

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Social Media Means Different Things to Different People - Especially True Among Social Media ‘Experts’

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question [...]

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I was just interviewed via Twitter by Dado Van Peteghem of Insites Consulting in Belgium. Sort of weird doing an interview via Twitter (Twinterview), but it does serve the purpose of keeping responses short.
To see my interview questions and answers, as well as those of a few other researchers/technologists who participated as part of the [...]

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Social Media Market Research Event

For those of you in Manhattan who are interested in what social media means for market research, I’ve been asked to take part in a panel discussion June 19th. There will be several qualitative researchers present who frequently investigate social network issues. I’ve been asked to take part in order to [...]

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Last week a new twitter trend emerged which got a lot of attention. The “#Unfollowdiddy” tag word on Twitter urged Twitter users to stop following Sean John Combs aka P. Diddy. Much like actor Ashton Kutcher, P. Diddy had been trying to raise a large following on Twitter, and on May 27th reached the 1,000,000 [...]

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