Tom H. C. Anderson - Next Gen Market Research

Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

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Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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2012 Next Gen Market Research Predictions - Part I
Last week I put out the word that I was looking for a few industry predictions for 2012. As it turns out response was so great (Looks like I’ve already received over 50) that I’ve decided to break them out into multiple posts.
Today I’m posting the 2012 [...]

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A talk with BAQMaR’s Tom De Ruyck

After the annual BAQMaR conference I asked my friend Tom De Ruyck, who is a co-founder of the organization and serves as its President, a few questions about BAQMaR and his thoughts on Next Gen Market Research. Tom is also Head of Research Communities at Belgian research firm InSites [...]

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OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

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Top Market Researcher Twitter Contest

This week ResearchLive Magazine which I believe is affiliated with the UK Market Research Organization (MRS), together with Jon Puleston of research firm GMI, is hosting a Twitter contest among market researchers. I was one of 20 market researchers nominated as the most active tweeting about marketing research. If you are [...]

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The 2011 Next Gen Market Research Disruptive Innovation Winners
Thought Leadership:

Ipsos Loyalty (Wallet Allocation Rule)

Research Concept Deployment:

InsightExpress (Ignite Network)

Non-Traditional Provider (Big Data):

RapLeaf

Individual:

Dr. Bill MacElroy, Chairman, Socratic Technologies

Marc Dresner of IIR will be posting a follow up on The Market Research Event (TMRE) blog with a more detailed summary of the awards ceremony [...]

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And I thought I knew a lot about about social media…
I’ve received a few emails from folks who couldn’t make it to the Crab Shell in Stamford CT last night for NGMR’s first MeetUp, asking how it was. To be honest I had absolutely no expectations to begin with. If 3-5 would have shown up [...]

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The Best of Text Goes West (Text Analytics in Silicon Valley)
For those of you following the Next Gen Market Research field of Text Analytics, the Text Analytics Summit has been a must attend event for text mining professionals. Typically held in Europe or on the East Coast (Boston MA.), this year Text Analytics News is [...]

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Celebrating The Most Innovative in Market Research
Blogging today to let you know that after discussions with TMRE and EXPLOR we have agreed to extend the nomination deadlines for both the NGMR Awards and the EXPLOR Awards until 5:00PM EST Monday September 12th.
This is due to a significant number of last minute requests, and in consideration [...]

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