Tom H. C. Anderson - More Than Market Research

Scandinavian Brand and Product Innovation… and tips for marketing to the Swedish melting pot
 
I had the pleasure of attending and speaking at Tendensdagen (Tendency/Trends Day) yesterday in Stockholm. It’s the largest marketing conference in Sweden with over 600 in attendance. There were several interesting speakers, and I may interview a couple of them here in the […]

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Anderson Analytics’ Tom H. C. Anderson and Holly Morrel Discuss Psychology in Marketing 

Dr. Holly Morrell
Senior Consultant Psychology
Anderson Analytics, LLC
Marketing Research isn’t just about statistics, it also very much about psychology. Expertise in the field of psychology is not useful only in qualitative research and survey design, but even some of Anderson Analytics’ more data driven […]

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What if John McCain was running against Sarah Palin and you had to choose among just one of them? Whom would you choose? A somewhat silly/dumb question, but because of social networks like Facebook it can be answered rather easily, albeit perhaps not very scientifically.

The poll above was asked last night among n=100 random Facebook […]

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Just after my interview with Hugh Davis, news was released that Microsoft (Nasdaq: MSFT) was buying Greenfield Online. In case you are worried, don’t be, Bill Gates isn’t getting into the market research business. Microsoft is behind in the search business and Greenfield Online’s Ciao unit is expected to help Microsoft catch up to Google […]

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In the current issue of ESOMAR Research World magazine Andrew Jeavons writes about “The digital canary”. Andrew proposes using Google Trends as a way to judge the success of companies like Microsoft and Yahoo, and then looks at specific themes or verbatim concepts such as marketing research:

“Since mid-2003, there has been a steady decline in […]

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Do We Need to Understand More About Indian Culture?
Having traveled and lived abroad as much as I have, and also having conducted so many research projects globally, I feel I know quite a bit about various cultures, religions and politics around the world. Still I was surprised by a small article in yesterdays’ local paper […]

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Pro Bono Analytics
This past weekend I was at a Yankees game with our Corporate Counsel John Louizos. Other than sun, beer, and hotdogs, I was also thinking about statistics and the book Money Ball.
 
Yankees vs. Mariners

My favorite Yankees fan

Father & Son
I told John that I was curious about how analytics could be applied in other […]

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Seth Godin’s Passion and Pop Curves
Perhaps Seth is right? Perhaps viewing our population this way would be more accurate and create more interesting products? What do you think?

Until recently I think we would all have had to focus our work on the pop curve. Though now, with the targeting of category leaders to influence the market via CGM/SNS becoming more popular, perhaps we’ll have more opportunities to conduct research projects among just the “Passionate”. Once you get the passionate on your side as evangelists, going after the pop-market (perhaps with a second product) may be a new popular online marketing strategy.

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Facebook and Linkedin to Offer Market Research? 
It seems like the natural second monetizing scheme many dot-coms think of. First Advertising then Market Research. That was the case for me back in 2000 at the beginning of the dotcom boom. I was hired by Snowball.com (now IGN.com) to help start a market research vertical Iquestics.com. It was to […]

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Western Wats (from 801-437-3150) has been calling the last couple days. I finally answered the phone, it was a political survey. They asked the typical screener disqualification questions “Do you work for a political party, the government, a newspaper…” Surprisingly this time they didn’t include “a market research company”. I always tell my clients this […]

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