Tom H. C. Anderson - Next Gen Market Research

And I thought I knew a lot about about social media…
I’ve received a few emails from folks who couldn’t make it to the Crab Shell in Stamford CT last night for NGMR’s first MeetUp, asking how it was. To be honest I had absolutely no expectations to begin with. If 3-5 would have shown up [...]

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The Best of Text Goes West (Text Analytics in Silicon Valley)
For those of you following the Next Gen Market Research field of Text Analytics, the Text Analytics Summit has been a must attend event for text mining professionals. Typically held in Europe or on the East Coast (Boston MA.), this year Text Analytics News is [...]

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Celebrating The Most Innovative in Market Research
Blogging today to let you know that after discussions with TMRE and EXPLOR we have agreed to extend the nomination deadlines for both the NGMR Awards and the EXPLOR Awards until 5:00PM EST Monday September 12th.
This is due to a significant number of last minute requests, and in consideration [...]

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Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

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My POV on The Social Media Privacy Debate and Positioning on Social Media Spectrum
For those of you who missed this past Monday’s Social Media Privacy in Marketing Research debate, with representatives from US marketing research trade org CASRO and the UK’s MRS, there is a recording here.

In the space generally referred to as social media [...]

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Fairfield County Marketing Researcher Happy Hour
Several of the NGMR local subgroups have had and/or talked about having actual local Meetups. The Fairfield County NGMR Subgroup is no exception. Thanks in no small part to AJ Keirans of pureprofile we’re finally going to meet.
AJ has called the Crab Shell in Stamford CT, and let them know [...]

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UPDATED: Scroll to bottom of this post for winner and quiz answers

I’ve closed contest entries into the NGMR Quiz for The Market Research Event giveaway.
Entries are now being tabulated. Please check back this afternoon at 4:30pm EST when I announce the answers and the winner.
Others interested in attending TMRE may use Code:TMRE11NGMR to get a twenty [...]

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Call for Innovation in Market Research Nominations
I’m blogging today to announce the call for nominations of the EXPLOR Innovation in Research, and the NGMR Disruptive Innovation Awards.
Past Winners and Finalists Include,
Companies: 3M Corporation, LinkedIn, Facebook, Microsoft and McDonald’s
Agencies: Communispace, Nielsen Media Research, iModerate and RapLeaf
Individuals: AJ Johnson of IPSOS and Sean Conry of [...]

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Win a pass to The Market Research Event!
I’m pleased to announce that this year again Anderson Analytics and OdinText are proud sponsors of The Market Research Event (TMRE), the single largest marketing research event in the world!
TMRE will be in Orlando Florida this November 7-9th, and will also host the 2011 EXPLOR and 2011 [...]

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