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The Great Methodology Debate - IIEX2014

For those of you who weren’t able to attend the Insights Innovation Exchange in Atlanta this summer or missed the end of day 3 you can watch The Great (Next Gen Market Research) Methodology Debate below. I tried to explain in a limited time why I think Text Analytics is by far the most important methodology and the one with the biggest implications (extending far beyond traditional market research).

My fellow debaters made some interesting points as well. Curious to hear your thoughts.

@TomHCAnderson

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]