In Advertising, Top-of-Mind Awareness is KING. It doesn’t really matter how you get there. The old adage any PR is good PR is a truism that most PR professionals unfortunately have forgotten.
Entries Tagged as 'Advertising'
FocusVision, Decipher, and Luck
January 15th, 2015 · No Comments
Tags: #mrx · Advertising · Branding · Influence · Uncategorized
Next Gen Research Ad Measurement
May 14th, 2012 · 1 Comment
Does Convergence of Ad Media Require Convergence of Research?
For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...]
Tags: Advertising · Advertising Research Foundation · Anderson Analytics · Conferences · Market Research · Marketing research · NGMR · Odin Text · OdinText · Sentiment Analysis · Social Media · Text Analytics · arf · text mining
Rethinking Rethink
March 28th, 2012 · 3 Comments
Random thoughts from this year’s ARF Re:think 2012
The Advertising Research Foundation’s annual Rethink conference just ended. As the biggest annual research event here in the north east I always enjoy catching up there with both new and old colleagues.
Buzzworthy Presentations
Two of Monday’s presentations seemed to catch a lot of attention (and offend some). One of [...]
Tags: Advertising · Advertising Research Foundation · Anderson Analytics · Conferences · Market Research · Marketing research · Rethink · Text Analytics · arf · blog mining · facebook · innovation · social-media analytics
