Coca-Cola Selects OdinText Analytics for New Social Listening, Wins Award
Entries Tagged as 'Advertising Research Foundation'
Coca-Cola Uses OdinText Analytics, Wins Award
March 16th, 2015 · No Comments
Tags: Advertising Research Foundation · Analytics · Award · Awards · Innovation in Text Analytics · Market Research · Marketing research · Odin Text · OdinText · Social Analytics · Social Media · Social Media Monitoring · Social networks · Text Analysis · Text Analytics · Text Analytics News · arf · social-media analytics · text mining
Ginny Valentine Awards
March 26th, 2013 · No Comments
Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]
Tags: Advertising Research Foundation · Anderson Analytics · Award · Conferences · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Text Analytics · Tom H. C. Anderson · next gen market research · text mining · tomhcanderson
Next Gen Research Ad Measurement
May 14th, 2012 · 1 Comment
Does Convergence of Ad Media Require Convergence of Research?
For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...]
Tags: Advertising · Advertising Research Foundation · Anderson Analytics · Conferences · Market Research · Marketing research · NGMR · Odin Text · OdinText · Sentiment Analysis · Social Media · Text Analytics · arf · text mining
