Tom H. C. Anderson - Next Gen Market Research™

Mr. Big Data & Mr. Text Analytics Weigh In
Structured VS. Unstructured Big Data. A Text Analytics News Exclusive Interview

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Disruptive Technologists Panel Discuss Big Unstructured Data and Text Mining

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Dashboards ARE NOT Analytics!

Dashboards whether for structured, and thanks to text analytics, even for unstructured data are quite popular today. It’s important however to realize that dashboards are not analytics!

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Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis, including social media, text, visual images and metadata. We’ll explore the new initiatives, new products, opinions, and the future of data.

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Thomas Speidel – Statistician & Data Scientist, Suncor Energy
Deepak Tiwari – Head of Strategic Analytics and Insights, Google
Sofia Freyder – Director of Product Management/ Product Leader, MasterCard
Anthony Palella – VP of Data Analytics at Angie’s List
Farouk Ferchichi – Executive Director, Toyota Financial Services
Jonathan Isernhagen – , Director – Marketing Analysis, Travelocity
Larry Shiller – Data Management Consultant, Yale University
Alex Uher – Director, CRM & Analytics, L’Oréal Paris

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Top-5 C-Suite Analytics Tips:

Dumb it down, way down! - No the CEO isn’t a five year old, but if you’re spouse falls asleep reading it, your CEO might too.
It should be all about the Benjamins! - you better be talking increased sales, ROI, value, or savings…
Follow the 2:1 Analysis to Communication Ratio – Spend at least half as much time thinking about how to best communicate the answer as you did finding the answer
Be Prepared to Catch a Lot of Javelins – If you enjoy answering hard questions, this is your Olympics event
Make sure it’s topical – Most CEO’s don’t have ADD, but you better not be talking about what was important last month!

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