Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'MRIA'

Why FourSquare? – Personal Big Data and Serendipity!

May 7th, 2014 · No Comments

At some point, a couple of years from now (probably sooner) I believe we’ll all have tremendous amounts of personal big data, and those of us who have more of it will be able to do more interesting analysis and comparisons. As our software ( thanks to text analytics), can more easily handle this unstructured data and connect it to other relevant information I believe it may well enrich not just my ability to tap into memories, but even help with more advanced analysis related to my health and wellbeing.

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Tags: MRIA · Social Media · Text Analysis · Text Analytics

Politics, Market Research and Social Media

September 13th, 2011 · 4 Comments

Almost 1 year before the 2012 election, politicians are seeking ways to better connect and influence voters

Next Gen Market Researchers crossing the research only boundary into strategic action…
With November 11th around the corner, and the 2012 election just a year away, those interested in the intersection of research, social media and politics should find today’s [...]

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Tags: Influence · Interview · MRIA · Market Research · Marketing · Marketing research · Politics · Positioning · Segmentation · Sentiment · Social Media · Social networks · Strategy · Text Analytics · Twitter · facebook · klout · tomhcanderson

Market Research Priorities

May 27th, 2011 · No Comments

Bernie Malinoff, President at element54 submits this NGMR Meme on the current priorities of some marketing researchers.

Thanks Bernie, only thing that’s missing are some of the rats jumping off the sinking ship
Good Luck in the contest.
Looking forward to participating in your panel at Annual MRIA Conference in Kelowna next week!
@TomHCAnderson
[NOTE: NGMR Meme contest [...]

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Tags: CASRO · ISO · MRIA · Marketing research · NGMR Meme Contest · esomar · meme