In Advertising, Top-of-Mind Awareness is KING. It doesn’t really matter how you get there. The old adage any PR is good PR is a truism that most PR professionals unfortunately have forgotten.
Entries Tagged as '#mrx'
FocusVision, Decipher, and Luck
January 15th, 2015 · No Comments
Tags: #mrx · Advertising · Branding · Influence · Uncategorized
Next Gen Market Research Inspires Book
July 9th, 2014 · No Comments
Next Gen Market Research VS. Pop Market Research
From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience
You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]
Tags: #mrx · Market Research · Market Research Guru · Marketing research · Text Analysis · Text Analytics · Tom H. C. Anderson · tomhcanderson
The N in Text Analytics: Text Mining with Different Sample Sizes
April 24th, 2014 · No Comments
What’s the process for optimally using text analytics with survey verbatim responses?
Is there a minimal sample size this makes sense for?
Is it better suited for tracking studies rather than one-off surveys?
Tags: #marketresearch #mr · #mrx · Anderson Analytics · Interview · Market Research · Marketing research · Odin Text · OdinText · Sentiment Analysis · Surveys · Text Analysis · Text Analytics · Uncategorized · text mining
