Tom H. C. Anderson - Next Gen Market Research™

The Future of Text Analytics

I look forward to participating in the closing panel on the future of text analytics at Text Analytics World in Boston tomorrow afternoon (agenda here).
This year Text Analytics world dove tailed with Predictive Analytics World event so should be a nice quantitative group.
Please come up and say hello if you’ll be [...]

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Thoughts on Google-Plus Beta

I was recently invited to the Google+ Beta. Feel free to connect if you’re also on there.
Not that I need yet another social network, but as a business person who definitely realizes the value of SEO and social influence it’s impossible to ignore what one of the most powerful corporations on the [...]

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Tian Wei, Research Analyst at Converseon submits the following NGMR Memes:

Tian explains ” The humor (or attempt) in the meme focuses on qualitative analysis; which by definition, is examining human behavior/reasons for behavior…Sometimes it’s rather hard to explain human behavior, especially in regards to Rebecca Black’s “Friday” song which has recently blown up and has [...]

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Ghost Net, Spear Phishing, and the possibilities of Big Data
If you’re a Next Gen Market Researcher like myself, then you know traditional market research needs innovation badly, and what better way to get inspiration than to look outside our industry.
One of the reasons I know research must change is because we are entering the age [...]

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2 Text Questions * 5 Analytics Experts = 10 Text Analytics Gems
Ezra Steinberg who interviewed me last month about Text Analytics and OdinText just published the Q&A below. I think the questions are very relevant for many of us trying to understand social media. I received permission from Text Analytics News (and The 7th [...]

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Researchers, this Valentine’s do something nice to show respondents you love them

I usually post or tweet this link once a year right before Valentine’s Day because so many people are in the market for a diamond then.
It was a model we built for fun back in 2006. I don’t consider it promotional per se as [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss retail sales forecasting

In Saturday’s post Eli Goldratt and I spoke broadly about economics and globalization and how that will effect marketing. Today I ask him a few question about his most recent project, investigating retail. Eli points out how bad marketing is at forecasting… (Post [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

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The Future of Next Gen Market Research (Predictive Analytics)
Not talking about theology here but predictive analytics. Reading KDNuggets today came across this link to Wired with a few Youtube videos from Microsoft. Posted one below on how Microsoft knows where you’re going, maybe even before you do.

For more videos see Wired Epicenter
Not to be outdone though, [...]

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