Tom H. C. Anderson - Next Gen Market Research™

Text Analytics, Natural Language Processing, NLP, Text Mining, Attensity, Clarabridge, SPSS, IBM, SAS, Unstructured Data, Text Analytics ROI, Sentiment Analysis

[Read more →]

What’s the process for optimally using text analytics with survey verbatim responses?
Is there a minimal sample size this makes sense for?
Is it better suited for tracking studies rather than one-off surveys?

[Read more →]

[Interview Reposted with Permission From Seth Grimes' Breakthrough Analysis]

I post a yearly look at the Text Analytics industry — technologies and market developments — from the provider perspective. This year’s is Text Analytics 2014.
To gather background material for the article, and for my forth-coming report Text Analytics 2014: User Perspectives on Solutions and Providers (which should be out [...]

[Read more →]

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

[Read more →]

OdinText Sponsor of Text Analytics World 2014

[Read more →]

Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis
Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading as [...]

[Read more →]