Tom H. C. Anderson - Next Gen Market Research™

Importance of Sentiment Analysis in Marketing Research Domain

It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]

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The Future of Text Analytics

I look forward to participating in the closing panel on the future of text analytics at Text Analytics World in Boston tomorrow afternoon (agenda here).
This year Text Analytics world dove tailed with Predictive Analytics World event so should be a nice quantitative group.
Please come up and say hello if you’ll be [...]

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Looking at Text Analytics by Area of Expertise
(Thoughts from Sentiment Analytics Symposium 2012)

Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem - the input is the problem - but you can’t avoid it, IT IS the future, and I’m very optimistic about it!
Professor Bing Liu started off the Sentiment Analytics Symposium [...]

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Test your text analytics knowledge to win a Text Analytics Summit pass

The 8th Annual Text Analytics Summit is just around the corner, June 12-13 in Boston. As usual I’ll be speaking at the summit and Anderson Analytics’ OdinText is a proud sponsor of the event. Last year we decided to give away a free event pass [...]

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Q&A with Prof. Bing Liu ahead of the Sentiment Analysis Symposium and Pre Symposium Tutorial
The Sentiment Analysis Symposium in NYC is just a month away (May 8th), so I thought I’d check out who was teaching the pre conference sentiment analysis tutorial this year. For those of us working with text analytics and in the [...]

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Text Analytics News Interview
Text Analytics News posted a Q&A with myself and Seth Grimes on their blog. We were asked how we have seen the field develop and what we think is to come. While our answers to specific questions differed slightly, we we’re both very optimistic about the future. You can read the full [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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Sentiment Analysis Symposium West - Free Pass Contest
First I wanted to thank all those who responded to our call for speakers for the Sentiment Analysis Symposium to be held November 9 in San Francisco . We have finished reviewing the submissions and full agenda as well as the pre-event sessions have now been posted to [...]

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Check back next week for a new contest!

Oleg Zaiezdnyi, Web Developer at Connect Media LTD and a member of our Data and Text Analytics Professionals LinkedIn group was the first to answer last weeks text analytics quiz correctly and will be awarded a free pass to the Text Analytics Summit West courtesy of Anderson Analytics [...]

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