Tom H. C. Anderson - Next Gen Market Research™

Importance of Sentiment Analysis in Marketing Research Domain

It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]

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Looking at Text Analytics by Area of Expertise
(Thoughts from Sentiment Analytics Symposium 2012)

Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem - the input is the problem - but you can’t avoid it, IT IS the future, and I’m very optimistic about it!
Professor Bing Liu started off the Sentiment Analytics Symposium [...]

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Q&A with Prof. Bing Liu ahead of the Sentiment Analysis Symposium and Pre Symposium Tutorial
The Sentiment Analysis Symposium in NYC is just a month away (May 8th), so I thought I’d check out who was teaching the pre conference sentiment analysis tutorial this year. For those of us working with text analytics and in the [...]

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Text Analytics News Interview
Text Analytics News posted a Q&A with myself and Seth Grimes on their blog. We were asked how we have seen the field develop and what we think is to come. While our answers to specific questions differed slightly, we we’re both very optimistic about the future. You can read the full [...]

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Sentiment Analysis Symposium West - Free Pass Contest
First I wanted to thank all those who responded to our call for speakers for the Sentiment Analysis Symposium to be held November 9 in San Francisco . We have finished reviewing the submissions and full agenda as well as the pre-event sessions have now been posted to [...]

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Call for speakers, Sentiment Analysis research colloquium, Nov 8
The Sentiment Analysis Symposium has added a half-day sentiment analysis research session, Tuesday November 8, 2011 in San Francisco, preceding the November 9, applications-focused symposium.
The program committee is currently looking for presentation submissions through September 23.
Both academic and industry researchers are invited to propose a talk.
Presentations should [...]

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Q&A with Text Analytics News and 7th Annual Text Analytics Summit Info
Just a quick post today to let you know about the upcoming 7th Annual Text Analytics Summit (May 18-19, Boston). The Summit is the only comprehensive conference around that completely focuses on the text analytics industry and the important issues associated with it. I’ve [...]

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Text Analytics, Social Media and Tech Driven Market Research On the Rise
As you probably know, I’m a big fan of leveraging technology in market research, most notably text analytics. This is why I was so happy to agree to give out the Next Gen Market Research Awards for Disruptive Innovation at IIR’s The Market Research [...]

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Anderson Analytics’ Tom H. C. Anderson speaks with Seth Grimes about text mining

If you know of text analytics you know of Seth Grimes, he is a true Text Analytics Guru. While I may know everything there is to know about text analytics in market research, Seth’s knowledge is far broader encompassing all of Business intelligence [...]

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