Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'social-media analytics'

Coca-Cola Uses OdinText Analytics, Wins Award

March 16th, 2015 · No Comments

Coca-Cola Selects OdinText Analytics for New Social Listening, Wins Award

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Tags: Advertising Research Foundation · Analytics · Award · Awards · Innovation in Text Analytics · Market Research · Marketing research · Odin Text · OdinText · Social Analytics · Social Media · Social Media Monitoring · Social networks · Text Analysis · Text Analytics · Text Analytics News · arf · social-media analytics · text mining

Text Analytics VS Other Next Gen Methods

August 18th, 2014 · No Comments

The Great Methodology Debate - Text Analytics VS Other Next Gen Market Research Methods IIEX2014. Moderator: Lenny Murphy (GreenBook)
Panelists: Tom H C Anderson (Anderson Analytics - OdinText), Niels Schillewaert (InSites Consulting), Michalis Michael (Digital MR), Mark Michelson (MMRA), Steve Genco (Intuitive Consumer Insights)

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Tags: Social Media Monitoring · Text Analysis · Text Analytics · social-media analytics · text mining

Social Media Monitoring Future Not So Bright

June 10th, 2014 · 1 Comment

A social media contrarian speaks out on the limited value of tweet analytics

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Tags: Interview · Social networks · Text Analysis · Text Analytics · Twitter · social-media analytics · text mining