Tom H. C. Anderson - Next Gen Market Research™

Twitter Data and War Games
It seems everywhere you turn there’s talk of Big Data especially unstructured Big Data. Most of the time what they’re really talking about though is “Social Media Monitoring”. It’s a sin to call social media monitoring a bubble if you work anywhere in the analytics space.
Social media monitoring isn’t questioned because [...]

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9 Social Media Efficiency Tips & Thoughts on Desired Research Insights
(10 Top Social Media Influencers Series Final of VIII)
Over the last few days we’ve talked a bit about what influencers think works and doesn’t work. As a conclusion to this influencer series here on NGMR I asked for a few tips for those wishing to [...]

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Have you been given bad social media advice?
(10 Top Social Media Influencers Series Part VII)
In regard to social media, many of us can agree to disagree. Sometimes, especially in relation to PR, it seems ‘experts’ outnumber clients. While I believe data and text mining hold the key to unlocking a large part of the question [...]

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14 Most Tired Social Media Buzz Words
(10 Top Social Media Influencers Part VI)
I asked our uber influential social media friends what buzzwords they’re most tired of hearing. Below is an alphabetical list of their top most annoying social media related buzz words along with accompanying definition (via urban dictionary). “Synergy” received the most votes from [...]

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Top 10 Influencers Reveal Their Pet Peeves
(10 Top Social Media Influencers Part V)
While I don’t think there’s one right or wrong way to do social media, there certainly are some things that many of us agree can be annoying. Today, our influencers share their biggest social media pet peeves. Most tended to fall into one [...]

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Social Media Sites and Secrets - Top 10 Influencers reveal cool sites, secrets and evolving strategies…
(10 Top Social Media Influencers Part IV)
Social Media Influencers are among the first to discover new sites and to adjust strategies. In the first post of this series, we already noticed that a couple of our influencers had switched away [...]

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So You Want to be a Social Media Influencer?
(TOP 10 SOCIAL MEDIA INFLUENCERS INTERVIEWS PART III)
Social Media Do’s
What’s the one important thing you need to know if you want to be successful in social media?
There are no rules. There’s only what works and what doesn’t work for you
- Guy Kawasaki
What you want to accomplish [...]

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What it’s like to Be a Social Media Influencer
(10 Top Social Media Influencers Part II)

Today I asked my esteemed social media friends about how they first realized they had become influential and what it’s like to work with social media on a daily basis.
-Guy Kawasaki
Realized might be an influencer when… Car companies started sending [...]

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Twelve Social Media Tips for Analytics Professionals
Text Analytics News just published an interview with myself and three analytics professionals who many of you may know (KDnugget’s Gregory Piatetsky-Shapiro, Social Media Today’s Cliff Figallo, and Vincent Granville of AnalyticBridge). We were asked a few questions about the social communities we manage as well as our opinions [...]

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