Tom H. C. Anderson - Next Gen Market Research™

Text Analytics Guru Tom H. C. Anderson is Founder and CEO of Anderson Analytics, developers of the Next Generation Text AnalyticsTM software platform OdinText.
A true pioneer in the consumer insights industry, Anderson Analytics was the first market research firm to offer natural language processing to its clients, and their software OdinText is now being used in various industries by clients such as Coca Cola, Disney and Shell Oil.
OdinText goes far beyond first generation text analytics tools allowing users to understand relationships with other data and predict actual behavior and sales. Tom serves on the American Marketing Association’s Insights Council and his work has been featured in several industry journals and decision science text books. www.odintext.com

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In Advertising, Top-of-Mind Awareness is KING. It doesn’t really matter how you get there. The old adage any PR is good PR is a truism that most PR professionals unfortunately have forgotten.

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Expert Text Analytics Software Evaluation - How to choose the right text analytics software for 2015

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