Grant McCracken and Tom H. C. Anderson Discuss Chief Culture Officers
Today I’m glad to have Grant McCracken back on the blog again to discuss his new book Chief Culture Officer: How to Create a Living Breathing Corporation. For those of you not familiar with Grant, he is an anthropologist and what I would call a [...]
Tags: Anderson Analytics · Business Guru · CCO · CMO · Grant McCracken · Interview · Market Research · Marketing · Marketing Guru · NGMR · Tom H. C. Anderson · next gen market research
Grant McCracken Q&A with Tom H. C. Anderson
I learned of Grant’s work just before the ESOMAR Annual Congress in Montreal last year where he was the Key Note. It turns out he lives in the next town over and is now a member of the Next Gen Market Research Group (NGMR) which I moderate on LinkedIn.
Grant holds [...]
Tags: Anderson Analytics · Business Guru · CCO · CMO · Grant McCracken · Interview · Market Research · Marketing · Marketing Guru · Segmentation · Social networks · Tom H. C. Anderson
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