Tom H. C. Anderson - Next Gen Market Research™

Random thoughts from this year’s ARF Re:think 2012
The Advertising Research Foundation’s annual Rethink conference just ended. As the biggest annual research event here in the north east I always enjoy catching up there with both new and old colleagues.
Buzzworthy Presentations
Two of Monday’s presentations seemed to catch a lot of attention (and offend some). One of [...]

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OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

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Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Influence and Buzz in Marketing Research

This past week I made the comment on the NGMR LI discussion board that, I’ve been wondering for some time why no one has done any reporting of ‘buzz’ on various online marketing research related domains, and that perhaps I would do something using OdinText but that it would be [...]

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Interview on Influence with Social Media Citizens
I was interviewed by Giedrius Ivanauskas on behalf of both Social Media Citizens and Social Marketing Forum earlier today. I found his questions rather interesting, as they’re not the type of things I typically get asked by market researchers. It was sort of interesting thinking about the questions both [...]

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News this morning is that Saas CRM company Salesforce.com purchased Social Media Monitoring (Text Analytics) Company Radian6 for $326 Million.
I heard a rumor two weeks ago that one of the potential runner ups suitors might have been a marketing research firm. Either way this is exactly the convergence I’ve been talking about here on the [...]

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Since December of last year several marketing research bloggers and Twitterers have been quietly following the New Market Research blogs countdown from the Top 25 Market Research Blogs, to the Top 10 Finalists, and then each week an announcement of where these fall in the final Top 10 rankings. Today this blog was announced as [...]

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2 Text Questions * 5 Analytics Experts = 10 Text Analytics Gems
Ezra Steinberg who interviewed me last month about Text Analytics and OdinText just published the Q&A below. I think the questions are very relevant for many of us trying to understand social media. I received permission from Text Analytics News (and The 7th [...]

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…and the dumb cousin of text analytics
First, I want to thank all the Top-NGMR Bloggers who participated in the largest ever spontaneous social media collaboration in market research yesterday. It was an interesting experience for me in so many ways.
I’ve been asked several times if I’m going to summarize the results. I’m actually hoping to [...]

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