Tom H. C. Anderson - Next Gen Market Research™

Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

[Read more →]

Anderson Analytics Launches Optimist(TM)
Tired of poor survey results due to questionable panel quality? Afraid to conduct market research only to have customers poo-poo managements perfectly good ideas?
Several panel companies like MarketTools and PeanutLabs have launched products to help detect panel fraud and understand who is taking your surveys. Other companies like BrainJuicer have created [...]

[Read more →]

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

[Read more →]

Is it time to slaughter your sacred research cows?
The relative interest in the recent post about the census both here on the blog and in NGMR surprised me a little. Not that I didn’t expect there to be traffic, after all census is something that affects everyone, and race is always seems a hot button topic [...]

[Read more →]

My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

[Read more →]

Research Radio Launches Tomorrow!
During the past two weeks one of the most popular discussion threads within the Next Gen Market Research (NGMR) group on LinkedIn was entitled “TV Show About Market Research?“. NGMR members were discussing what a television show about marketing research might look like. Would it be a sitcom, a reality show, a [...]

[Read more →]

Later this week I will be posting the report from the survey just conducted among n=855 members of the Next Gen Market Research Group (NGMR). While the entire report in PPT won’t be available until this Thursday, I thought I would start sharing a chart or two here on the blog before then.
Below are the [...]

[Read more →]

I came across an interesting article this morning, “FTC forces Sears, Kmart out of the spyware business“.
Curious to hear what fellow market researchers think. They obviously went overboard with the level of info collected. I also wonder which departments were involved. If this was only an IT or vendor related initiative or if market research [...]

[Read more →]

A Spotlight on Social Networking Services

ESOMAR’s report on Global Market Research 2009 is no out and if you are an ESOMAR member you may download it free here.
This year I was asked to write the chapter on technological developments. I chose to focus on what I think is more interesting than anything else happening in [...]

[Read more →]