Tom H. C. Anderson - Next Gen Market Research™

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To Client Market Researchers

June 20th, 2014 · 2 Comments

Time for a client - supplier etiquette tip

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Tags: Uncategorized

Text Analytics Remains an Opportunity

May 14th, 2014 · No Comments

Text Analytics, Natural Language Processing, NLP, Text Mining, Attensity, Clarabridge, SPSS, IBM, SAS, Unstructured Data, Text Analytics ROI, Sentiment Analysis

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Tags: Sentiment Analysis · Text Analysis · Text Analytics · Text Analytics Software · Uncategorized · Useful Business Analytics Summit · text mining

Inspiration for Analytics

May 8th, 2014 · 1 Comment

In case you missed it, yesterday’s question was on Big Data. Stop by next week for our speakers list of top tips for analytics professionals

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Tags: Analytics · Big Data · Text Analytics · Uncategorized · Useful Business Analytics Summit

Big Data - You’re Doing it Wrong!

May 7th, 2014 · No Comments

[Reposted from OdinText Blog]
Client Side Experts Speak Out: Big Data isn’t difficult, it isn’t expensive, but it does require thinking!

As mentioned yesterday, in preparation for the Useful Business Analytics Summit, so that fellow attendees will know more about each other and the event I’ll be posting a series of questions related to analytics here on the [...]

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Tags: Big Data · Datamining · Interview · OdinText · Text Analytics · Uncategorized · Useful Business Analytics Summit

Useful Business Analytics Summit

May 6th, 2014 · No Comments

I certainly am, and that’s why OdinText will sponsor this year’s Useful Business Analytics Summit in Boston, June 10-11. Perhaps what makes the event most unique is the promise that you won’t see one single salesy presentation - not even one of our excellent OdinText case studies. Why not? Vendors aren’t allowed to present at the Summit, speakerwise this is a CLIENT SIDE ONLY event

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Tags: CRM · Loyalty Marketing · OdinText · Text Analysis · Uncategorized

The N in Text Analytics: Text Mining with Different Sample Sizes

April 24th, 2014 · No Comments

What’s the process for optimally using text analytics with survey verbatim responses?
Is there a minimal sample size this makes sense for?
Is it better suited for tracking studies rather than one-off surveys?

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Tags: #marketresearch #mr · #mrx · Anderson Analytics · Interview · Market Research · Marketing research · Odin Text · OdinText · Sentiment Analysis · Surveys · Text Analysis · Text Analytics · Uncategorized · text mining