many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher
Entries Tagged as 'Uncategorized'
February 26th, 2014 · No Comments
Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson
February 25th, 2014 · No Comments
Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics!…AMA’s Insights Council and will also be speaking at the conference together with my client from Disney oh how they benefit from OdinText analytics software (sneak peak podcast of talk here http://blog.odintext.com/?p=466
Tags: #AMAanalytics · Anderson Analytics · Big Data · Market Research · Marketing research · Odin Text · OdinText · Text Analysis · Text Analytics · Twitter · Uncategorized · ama · american marketing association
February 23rd, 2014 · No Comments
As you can tell we here at Anderson Analytics – OdinText are nearly as serious about our Hockey as we are about Text Analytics. That’s why the entire team here would like to take this opportunity to congratulate this year’s Olympic Hockey winners.
All three teams proved that what is true in business is also be true in sports. The larger they are the harder they fall. Today, skill agility and persistence is far more important than size.
February 20th, 2014 · No Comments
OdinText Sponsor of Text Analytics World 2014
Tags: Sentiment Analysis · Sentiment Analysis Symposium · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Analytics Summit · Text Analytics World · Uncategorized · seth grimes · text mining
February 18th, 2014 · No Comments
I saw this cartoon today and made me think about two things.
First, a couple of videos I shot yesterday and late last week from St Thomas USVI (see below).
Second how many market researchers seem to need to try to tie Glass and every other new mobile device or other “innovation” to ways of collecting survey [...]
January 13th, 2014 · 10 Comments
“Too Much Innovation”, is there a word for it?
In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“.
Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know.
Pretty much all companies have both outbound and inbound marketing. Everyone knows [...]
January 6th, 2014 · 2 Comments
Welcome Back and Happy 2014 Everyone!
Many of you are familiar with Bob Lederer and his Research Business Report Annual Marketing Research Predictions. This year he was kind enough to share it with the Next Gen Market Research Community here on the blog (link via image below).
If you’re not familiar with it, each year Bob [...]
January 1st, 2014 · No Comments
2013 Most Popular Posts
In case you missed them, top 3 NGMR Blog Posts of 2013 in rank order of unique views were:
#1 The Best Free Software
#2 Forget Big Data, Think Mid Data
#3 The 2013 NGMR Awards Go To
Have a wonderful 2014 everyone!
[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of [...]
December 23rd, 2013 · 3 Comments
What Google Glass, Vampires, and Fraternity Scrolls have in common
As a Glass Explorer last week Google allowed me to invite three friends into their beta program. While I’ve seen these invites selling for a few hundred each on eBay, selling them is technically against the TOS (terms of service). However, Google has gone on record [...]