Tom H. C. Anderson - More Than Market Research

I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut Vodka’s new pro GBLT packaging in Kastrup airport in Copenhagen I took this picture. Not sure if it has reached the US market yet? Even if it has I doubt there would […]

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I’ve been meeting with a few companies here in Southern Scandinavia this week. Have just one more meeting tomorrow and I’ll be heading back to the US until October when I’ll be here again on business.The other day I was in Gothenburg, Sweden and had a chance to meet with my friend at Zebra Advertising. […]

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Coupons are an important part of the marketing mix for many CPG companies. Lately though, like with most advertising, this marketing tool also gets lost in the noise. It seems they target a certain type of customer giving them a discount with little benefit elsewhere.
Yesterday we had lunch at California Pizza Kitchen and they did […]

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NAFC (#$%*) - What are your rules for attending/speaking at conferences?
This weeks Advertising Age polled readers on whether or not marketing conferences have become irrelevant, 61% of readers said yes.

A few interesting reader comments were included:
Peggy Kennedy, FRCH Design: “Same shit, different PowerPoint”
Matt Johnson, Intermedia Outdoors: “What’s presented at conferences is nothing different than what […]

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It’s Cinco de Mayo and as I wonder about Absolut sales I realize we’ll probably never really know - only Pernod knows… 
I wasn’t going to post about the “Absolut World” ad Campaign again, but since it is Cinco de mayo today I couldn’t resist checking in on it. As I expected the negative posts about […]

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Facebook and Linkedin to Offer Market Research? 
It seems like the natural second monetizing scheme many dot-coms think of. First Advertising then Market Research. That was the case for me back in 2000 at the beginning of the dotcom boom. I was hired by Snowball.com (now IGN.com) to help start a market research vertical Iquestics.com. It was to […]

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Corporate Reaction to Generation Y Star Miley Cyrus’ (Hannah Montana) “Nude” Vanity Fair Picture Shoot

Today one of the most searched terms on Google Trends is for Hannah Montana star “Miley Cyrus”. There’s a lot of talk about her recent shoot in Vanity Fair magazine being to risqué. She has apologized to Disney and her fans. […]

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Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
On April 16th I posted a somewhat whimsical comparison of Americans and Chinese to my blog. It was a half serious political analysis; really it was a reaction to the reaction of AdAge and other US bloggers to a recent Absolut Vodka […]

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]

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In AdAge this week and in several blogs there is a lot of talk about an Absolut vodka ad.
As part of the new and so far rather successful ad campaign, “In an Absolute World” ads depicting what it would be like in an ideal world have been running across the globe. The specific ad causing […]

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