Tom H. C. Anderson - Next Gen Market Research

I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your [...]

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Passing the Research Baton to the Consumer
When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.
 
Enter [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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Looking forward to tonight’s episode of MadMen. Wondering what you would have looked like as a Madison Avenue Executive in 1960? Use this MadMen widget to find out.
Below is what I would probably have looked like:

Pretty clever SNS marketing. I’ve been seeing more and more of them used on Facebook as profile avatars. You can use [...]

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Should your co. have an app for that?
I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?
Based on our recent research [...]

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For Reach x Frequency Considerations…
As a follow up to yesterdays post, today’s bit of chart porn from Anderson Analytics’ new Social Media Study below. More to come on this blog and Anderson Analytics site over the next few days.

@TomHCAnderson
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Social Network Marketing - Just Do It!
I know I’ve been saying that corporations should not over think Social Media Marketing and Just Do It! Still I was a bit surprised today to see how prominent Twitter is on the Danbury Fair Mall’s Website.

The site has a large flash component which is rotating between 4 or [...]

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On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

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One of our business partners, Juan Garcia of Brandiosity, recently introduced me to author and entrepreneurial thought leader and “Opportunity Expert”,  Glenn Llopis. I was intrigued when I heard the title of his new book Earning Serendipity and then saw how he is using social media to evangelize it. I asked him a few questions [...]

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In the future I predict Social Network  Applications/Widgets could require Market Researchers to create entirely new sampling methods; creating a “cubed” or “Three-Dimensional” Sampling Plans.
The other day I was conducting cluster analysis on some of the most interesting data I’ve ever seen in my market research career! Big statement I know, especially considering the thousands [...]

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