I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut Vodka’s new pro GBLT packaging in Kastrup airport in Copenhagen I took this picture. Not sure if it has reached the US market yet? Even if it has I doubt there would […]
Entries Tagged as 'Advertising'
Gay Vodka?
June 29th, 2008 · 5 Comments
Tags: Advertising · Branding · Marketing · Packaging · Promotion · Segmentation
Nordic Consumer Insights Innovation and Inspiration
June 26th, 2008 · No Comments
I’ve been meeting with a few companies here in Southern Scandinavia this week. Have just one more meeting tomorrow and I’ll be heading back to the US until October when I’ll be here again on business.The other day I was in Gothenburg, Sweden and had a chance to meet with my friend at Zebra Advertising. […]
Tags: Advertising · Anderson Analytics · Conferences · Market Research · Marketing · Tom H. C. Anderson · Uncategorized · global market research
Interesting, More Effective and Creative Use of Coupon Promotion
May 16th, 2008 · 2 Comments
Coupons are an important part of the marketing mix for many CPG companies. Lately though, like with most advertising, this marketing tool also gets lost in the noise. It seems they target a certain type of customer giving them a discount with little benefit elsewhere.
Yesterday we had lunch at California Pizza Kitchen and they did […]
Tags: Advertising · Marketing · Promotion · Tom H. C. Anderson
Majority of Marketers Say Conferences Have Become Irrelevant
May 12th, 2008 · 5 Comments
NAFC (#$%*) - What are your rules for attending/speaking at conferences?
This weeks Advertising Age polled readers on whether or not marketing conferences have become irrelevant, 61% of readers said yes.
A few interesting reader comments were included:
Peggy Kennedy, FRCH Design: “Same shit, different PowerPoint”
Matt Johnson, Intermedia Outdoors: “What’s presented at conferences is nothing different than what […]
Tags: Advertising · Conferences · Marketing · Uncategorized
It’s Cinco de Mayo, and I’m wondering how many are drinking Absolut?
May 5th, 2008 · 6 Comments
It’s Cinco de Mayo and as I wonder about Absolut sales I realize we’ll probably never really know - only Pernod knows…
I wasn’t going to post about the “Absolut World” ad Campaign again, but since it is Cinco de mayo today I couldn’t resist checking in on it. As I expected the negative posts about […]
Tags: Advertising · CGM · Market Research · PR · Uncategorized
Facebook and Now Linkedin Hop on “Market Research” Bandwagon?
May 4th, 2008 · 14 Comments
Facebook and Linkedin to Offer Market Research?
It seems like the natural second monetizing scheme many dot-coms think of. First Advertising then Market Research. That was the case for me back in 2000 at the beginning of the dotcom boom. I was hired by Snowball.com (now IGN.com) to help start a market research vertical Iquestics.com. It was to […]
Tags: Advertising · Anderson Analytics · CGM · GenX2Z · Market Research · Methods · SNS · Surveys
Miley Cyrus’ Vanity Fair Picture Shoot - Blog/Corporate Reaction
April 28th, 2008 · 6 Comments
Corporate Reaction to Generation Y Star Miley Cyrus’ (Hannah Montana) “Nude” Vanity Fair Picture Shoot
Today one of the most searched terms on Google Trends is for Hannah Montana star “Miley Cyrus”. There’s a lot of talk about her recent shoot in Vanity Fair magazine being to risqué. She has apologized to Disney and her fans. […]
Tags: Advertising · GenX2Z · PR · SNS · Text Analytics
Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
April 26th, 2008 · 1 Comment
Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
On April 16th I posted a somewhat whimsical comparison of Americans and Chinese to my blog. It was a half serious political analysis; really it was a reaction to the reaction of AdAge and other US bloggers to a recent Absolut Vodka […]
Tags: Advertising · Anderson Analytics · Branding · Marketing · PR · SNS · Text Analytics
Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation – Anderson Analytics Round Table Discussion
April 18th, 2008 · No Comments
Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]
Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]
Tags: Advertising · Analytics · Anderson Analytics · Branding · Business Guru · CMO · Interview · Laura Ries · Loyalty Marketing · Marketing · Methods · PR · Segmentation · Strategy · Text Analytics · Tom H. C. Anderson · Uncategorized
We Americans Absolutely not so Different from Chinese
April 16th, 2008 · 12 Comments
In AdAge this week and in several blogs there is a lot of talk about an Absolut vodka ad.
As part of the new and so far rather successful ad campaign, “In an Absolute World” ads depicting what it would be like in an ideal world have been running across the globe. The specific ad causing […]
Tags: Advertising · Branding · Surveys · Uncategorized
