Tom H. C. Anderson - Next Gen Market Research

One Digital Metric to Rule Them All - Social Influence

If you’re on Twitter or work with social media I’m sure you’ve heard of Klout. Klout has quickly become the social media influence metric of choice. A few weeks ago I was introduced to their CEO Joe Fernandez, and I thought I’d ask him a few [...]

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The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts by creating their own research related Internet Meme’s.
Last week NGMR members voted on their favorites in an online tournament style survey hosted [...]

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Today’s submission comes from John Huntsman, Director of Operations and Kevin Lonnie, CEO of KL Communications. With apologies do David Ogilvy they ponder the purpose of marketing research.

Good luck guys!
Remember everyone, there’s still time for an NGMR meme submission, you have until this Tuesday!
@TomHCAnderson
 

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Q&A with Guy R. Powell - What’s the obsession with social media and the ROI question?
Last week at the Tech Driven Market Research Event I participated in an expert panel on social media with author of ROI of Social Media, Guy Powell. The panelists were rather diverse in background, so unfortunately we really didn’t have [...]

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It was great connecting with so many old colleagues and fellow Next Gen Market Researchers at the ARF earlier this week.
I thought I’d summarize a few takeaways from Tuesday afternoon for those of you who couldn’t make it.
The Future of the Internet
The Luncheon Keynote, Tim Wu - Professor at Columbia Law School and author of [...]

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Media Convergence is Finally Happening - DIY Advertising
Several years ago social media, and perhaps more specifically new online web services such as PRWeb and PRLeap changed the way most PR was handled. Taking away almost any benefit offered by traditional newswire services which had charged well over twenty times what these new web services cost, [...]

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Pamela Anderson teaches us about eye tracking - Who said market research can’t be sexy?

Because Pamela Anderson sometimes gets mixed up in Anderson Analytics’ social media SEO data, I happened on a blog post the other day that used her image as an example of eye tracking and heat map technology (see two images below).

I’ve tried [...]

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NGMR Market Research Meme Contest: Submissions 6 - 8
Today a few more single image market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Today’s featured meme’s are courtesy of Next Gen market Researcher, Derek Sawchuk, Marketing Manager at Itracks.

I hope they will inspire you to create and submit your own market [...]

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NGMR Market Research Meme Contest: Submissions 1-5
Today I’m pleased to post some of our first market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Helping to prove that market researchers can in fact be creative and funny, today’s featured meme’s are courtesy of Ryan Taylor, Client Development Manager at Schlesinger Online [...]

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NGMR Internet Meme Update & Example
We’ve already received hundreds of visits and TWO submissions within just a couple of days of making the NGMR Meme Contest announcement! That’s really exciting!
I’ve received some questions about when and how often we plan to post the memes we receive. Ideally, we would like to update once a week, [...]

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It’s amazing to me how slowly some companies are embracing social media marketing. Often smaller companies and even individuals are getting it first! I learned of this example only yesterday. Awesome! Shows exactly what is possible when thinking creatively about social digital marketing. There are tremendous first mover advantages!

The exact same technique/idea would work with [...]

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