Tom H. C. Anderson - Next Gen Market Research

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A Little Fun With Next Gen Market Research

July 29th, 2010 · 11 Comments

Pamela Anderson teaches us about eye tracking - Who said market research can’t be sexy?

Because Pamela Anderson sometimes gets mixed up in Anderson Analytics’ social media SEO data, I happened on a blog post the other day that used her image as an example of eye tracking and heat map technology (see two images below).

I’ve tried [...]

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Tags: Advertising · Anderson Analytics · Market Research · Marketing · NGMR · Tom H. C. Anderson · Uncategorized · eye tracking · next gen market research

Market Research Internet Meme Contest: Meme 6 - 8

June 24th, 2010 · 7 Comments

NGMR Market Research Meme Contest: Submissions 6 - 8
Today a few more single image market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Today’s featured meme’s are courtesy of Next Gen market Researcher, Derek Sawchuk, Marketing Manager at Itracks.

I hope they will inspire you to create and submit your own market [...]

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Tags: Advertising · Market Research · Marketing · Marketing research · NGMR Meme Contest · Tom H. C. Anderson · meme · next gen market research · web 3.0

Market Research Internet Meme Contest: Meme 1-5

June 23rd, 2010 · 1 Comment

NGMR Market Research Meme Contest: Submissions 1-5
Today I’m pleased to post some of our first market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Helping to prove that market researchers can in fact be creative and funny, today’s featured meme’s are courtesy of Ryan Taylor, Client Development Manager at Schlesinger Online [...]

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Tags: Advertising · Market Research · Marketing · Marketing research · NGMR · Tom H. C. Anderson · meme · next gen market research · web 3.0

1st NGMR Internet Meme Contest - Follow Up

June 10th, 2010 · 1 Comment

NGMR Internet Meme Update & Example
We’ve already received hundreds of visits and TWO submissions within just a couple of days of making the NGMR Meme Contest announcement! That’s really exciting!
I’ve received some questions about when and how often we plan to post the memes we receive. Ideally, we would like to update once a week, [...]

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Tags: Advertising · Awards · CASRO · Foundation for Transparency in Offshoring · Market Research · Marketing · Marketing research · NGMR · NGMR Meme Contest · Off-Shoring · Offshoring Transparency · PR · Social Media · WOM · meme · next gen market research · offshoring

First Mover Social Media Marketing Advantage

May 14th, 2010 · No Comments

It’s amazing to me how slowly some companies are embracing social media marketing. Often smaller companies and even individuals are getting it first! I learned of this example only yesterday. Awesome! Shows exactly what is possible when thinking creatively about social digital marketing. There are tremendous first mover advantages!

The exact same technique/idea would work with [...]

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Tags: Advertising · Social Media · Social Media Marketing · Social networks · Tom H. C. Anderson · Uncategorized · web 3.0