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Entries Tagged as 'innovation'

Celebrating The Best in Marketing Research

July 18th, 2014 · No Comments

Fifth Year of the NGMR Awards
Earlier this week we announced the call for nominations for the 2014 NGMR Awards. Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry.
This is the 5th year of the NGMR Awards [...]

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Tags: Award · Awards · Best Marketing Research · EXPLOR · EXPLOR Award · Interview · Market Research · Marketing Research Awards · Marketing research · NGMR Award · TMRE · TMRE Award · The Market Research Event · innovation

Call for 2014 NGMR Award Nominations

July 11th, 2014 · 2 Comments

2014 NGMR Awards
The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22. Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 8, 2014 and must include two to three paragraphs (no more than one page) of supporting [...]

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Tags: Awards · EXPLOR · Market Research · Marketing research · NGMR · NGMR Award · TMRE · The Market Research Event · Top Market Research · innovation · next gen market research

The Future of Market Research

February 26th, 2014 · 1 Comment

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson

The Secret About Innovation

January 13th, 2014 · 10 Comments

“Too Much Innovation”, is there a word for it?

In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“.
Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know.
Pretty much all companies have both outbound and inbound marketing. Everyone knows [...]

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Tags: MOst Innovative Market Research · Market Research · Marketing research · Text Analytics · Text Analytics Software · Uncategorized · innovation

Top 15 Next Gen Market Research Blog Posts

January 2nd, 2013 · 1 Comment

2012 Most Read NGMR Blog Posts

From Text Analytics to Market Research Awards and Predictions, 2012 was a busy year within the Next Gen Market Research community. Below are the 15 most popular blog posts of the year in rank order.

Practical Sentiment Analysis and Lies
The Year of Text Analytics
Next Gen Market Research C-Suite Predictions
Text Analysis of [...]

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Tags: Influence · Marketing Research Awards · Marketing research · Sentiment · Social Media · Text Analytics · Top Market Research · Uncategorized · innovation · next gen market research · text mining

2012 NGMR Innovation Winners

November 15th, 2012 · No Comments

Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation