many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher
Entries Tagged as 'innovation'
February 26th, 2014 · No Comments
Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson
January 13th, 2014 · 10 Comments
“Too Much Innovation”, is there a word for it?
In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“.
Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know.
Pretty much all companies have both outbound and inbound marketing. Everyone knows [...]
January 2nd, 2013 · 1 Comment
2012 Most Read NGMR Blog Posts
From Text Analytics to Market Research Awards and Predictions, 2012 was a busy year within the Next Gen Market Research community. Below are the 15 most popular blog posts of the year in rank order.
Practical Sentiment Analysis and Lies
The Year of Text Analytics
Next Gen Market Research C-Suite Predictions
Text Analysis of [...]
Tags: Influence · Marketing Research Awards · Marketing research · Sentiment · Social Media · Text Analytics · Top Market Research · Uncategorized · innovation · next gen market research · text mining
November 15th, 2012 · No Comments
Several Impressive Nominations - Three Winners
Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.
This week at [...]
Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation
August 13th, 2012 · 6 Comments
Market Research Academics, Clients, and Suppliers,
It’s that time of year again when we look for nominations for the 2012 NGMR and EXPLOR Awards.
Winners will be honored at The Marketing Research Event in Boca Raton FL this November.
We encourage early submission. More information on how to nominate someone for the 2012 NGMR Award celebrating Innovation in [...]
May 22nd, 2012 · 1 Comment
In a more competitive event market, researchers still value innovation
What is Next Gen Market Research? Depending on who you talk to it may mean different things. Some like me think of advanced analytics and big data (both structured and unstructured), others might say gamification, neuroscience, social media monitoring, MROC’s or mobile.
Clients like P&G are beginning [...]
Tags: Analytics · Conferences · Datamining · Greenbook · Market Research · Marketing research · Odin Text · OdinText · Social Media · Text Analytics · innovation · next gen market research · text mining
March 28th, 2012 · 3 Comments
Random thoughts from this year’s ARF Re:think 2012
The Advertising Research Foundation’s annual Rethink conference just ended. As the biggest annual research event here in the north east I always enjoy catching up there with both new and old colleagues.
Two of Monday’s presentations seemed to catch a lot of attention (and offend some). One of [...]
Tags: Advertising · Advertising Research Foundation · Anderson Analytics · Conferences · Market Research · Marketing research · Rethink · Text Analytics · arf · blog mining · facebook · innovation · social-media analytics
March 15th, 2012 · 4 Comments
What is your research type?
Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped [...]
Tags: Anderson Analytics · Awards · GRIT · Graphs · Greenbook · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Positioning · Qualitative · Quantitative · Text Analytics · Uncategorized · innovation · next gen market research
November 8th, 2011 · 1 Comment
The 2011 Next Gen Market Research Disruptive Innovation Winners
Ipsos Loyalty (Wallet Allocation Rule)
Research Concept Deployment:
InsightExpress (Ignite Network)
Non-Traditional Provider (Big Data):
Dr. Bill MacElroy, Chairman, Socratic Technologies
Marc Dresner of IIR will be posting a follow up on The Market Research Event (TMRE) blog with a more detailed summary of the awards ceremony [...]
Tags: Analytics · Anderson Analytics · Awards · Conferences · Coolest Market Researcher · EXPLOR · IIR · Market Research · Marketing Research Awards · Marketing research · NGMR Award · TMRE · Tom H. C. Anderson · Top Market Research · Uncategorized · innovation · next gen market research · tomhcanderson