Tom H. C. Anderson - Next Gen Market Research

The 2011 Next Gen Market Research Disruptive Innovation Winners
Thought Leadership:

Ipsos Loyalty (Wallet Allocation Rule)

Research Concept Deployment:

InsightExpress (Ignite Network)

Non-Traditional Provider (Big Data):

RapLeaf

Individual:

Dr. Bill MacElroy, Chairman, Socratic Technologies

Marc Dresner of IIR will be posting a follow up on The Market Research Event (TMRE) blog with a more detailed summary of the awards ceremony [...]

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Congratulations (Three New Categories)
Ahead of The Market Research Event (TMRE), The Next Gen Market Research Board of Directors and myself have been hard at work reading the many excellent nominations submitted for the 2011 NGMR Disruptive Innovation Awards. I would especially like to thank board members Jan Fager (Managing Director Swedish Marketing Federation), Michael Gadd [...]

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Celebrating The Most Innovative in Market Research
Blogging today to let you know that after discussions with TMRE and EXPLOR we have agreed to extend the nomination deadlines for both the NGMR Awards and the EXPLOR Awards until 5:00PM EST Monday September 12th.
This is due to a significant number of last minute requests, and in consideration [...]

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New Year, New Standards…
I’ve been asked to partake in a discussion on the need for, get this “social media research standards” provided by the marketing research trade org nearest you.
Last year it was ISO standards that CASRO and ESOMAR wanted to push. In an tempt to stay relevant and add an extra revenue stream they [...]

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UPDATED: Scroll to bottom of this post for winner and quiz answers

I’ve closed contest entries into the NGMR Quiz for The Market Research Event giveaway.
Entries are now being tabulated. Please check back this afternoon at 4:30pm EST when I announce the answers and the winner.
Others interested in attending TMRE may use Code:TMRE11NGMR to get a twenty [...]

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Call for Innovation in Market Research Nominations
I’m blogging today to announce the call for nominations of the EXPLOR Innovation in Research, and the NGMR Disruptive Innovation Awards.
Past Winners and Finalists Include,
Companies: 3M Corporation, LinkedIn, Facebook, Microsoft and McDonald’s
Agencies: Communispace, Nielsen Media Research, iModerate and RapLeaf
Individuals: AJ Johnson of IPSOS and Sean Conry of [...]

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In case you don’t already know, the title of this post is an oxymoron.
It’s very hard to find anything innovative about online survey software these days. Ad-hoc flash surveys may be an exception, but require customization, which still make them relatively rare.
Because I blog and tweet about marketing research, and am actively looking for developers, [...]

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NGMR Disruptive Innovation Winners Sean Conry & AJ Johnson
Today I’m posting the final set of interviews with the 2010 NGMR Disruptive Innovation Award Winners. AJ Johnson of IPSOS and Sean Conry of Technoes both received the Individual category award for their collaboration in the area of mobile research.
For a look at some of their [...]

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Next Gen Positioning - Many newer smaller firms including Anderson Analytics, Brain Juicer, Itracks, Peanut Labs and Vision Critical are competing with big boys for hearts and minds of research professionals

Lenny Murphy posted an interesting sneak peak analysis of one question in the Greenbook Industry Trends study earlier today.
Full disclosure, Anderson Analytics was one of [...]

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3M Intrapreneurs Design a Cost Saving Internal Survey Research Company - Win NGMR Award
Following up today with a couple of our recent NGMR Award winners, 3M Market Research Managers Sandy Kelly and Dr. Deb Hartman. Before I get into the interview I thought I’d give just a little background on why they were chosen as [...]

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The Market Research Event (and NGMR Awards) In Pictures - Nov 2010 Part 3 of 3
Today we’re posting part 3 of Nelson’s pictures of The Market Research Event (and 2010 NGMR Disruptive Innovation Awards). In order to make it even more fun, Marc Dresner at TMRE has offered a $5 award (Starbucks card) for the [...]

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