Tom H. C. Anderson - Next Gen Market Research

I am pleased to announce that Anderson Analytics has been selected as the co. to program and host the prestigious Edison Awards ballot system/election survey. We were selected based on our ability to provide a fast, secure and respondent/voter friendly survey.
For those of you not familiar with the Edison Awards, The Edison Awards, recognized as [...]

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Coming Soon, The Web 1.0 Awards
We may all be tired of hearing “web2.0″, and even “web 3.0″ but I’m guessing at least “1.0″ will be staying with us for a while. In fact I’m thinking it may make for a useful social media insult in 2010?
I used it for the first time yesterday in a [...]

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This Thursday I look forward to delivering the Key Note at The BAQMaR 2009 Conference in Belgium. The event will take place at the Ghent Marriott.
The 2009 BAQMaR Conference is an annual event that brings together industry executives in the field of quantitative (i.e. traditional marketing research and data mining) and qualitative marketing research. The [...]

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What Can be Learned From Netflix Crowd Sourcing Experiment?

Monday Belkor’s Pragmatic Chaos was awarded the $1,000,000 Netflix prize after a 3 year global competition to improve Netflix’s movie picking model. Interestingly, team Belkor led by AT&T Research engineers, in the end was actually a merger of three previously separate teams from the US, Austria, Canada [...]

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I came across an interesting article this morning, “FTC forces Sears, Kmart out of the spyware business“.
Curious to hear what fellow market researchers think. They obviously went overboard with the level of info collected. I also wonder which departments were involved. If this was only an IT or vendor related initiative or if market research [...]

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Last week as part of a new series of posts on ‘Next Gen Market Research‘ I discussed Biometric Research with Anderson Analytics’ Ryan Brown. Today I’m posing some of the same questions to Gosia Skorek.
Gosia is currently working on Anderson Analytics’ psychological content analysis & emotional text analytics efforts. Along with her impressive academic background [...]

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As part of the series of posts on what Next Gen Market Research is and what it isn’t and what place it has in consumer research I thought I would start out by taking a look at what place biometric technology should
have in consumer research. Specifically things like MRI’s, Lie detectors, eye tracking & pupil [...]

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Advanced Market Research Techniques?

On the Next Gen Market Research group on LinkedIn (NGMR), we’ve been having some discussion lately about what qualifies as “Next Generation Research” and what does not. I’m surprised at what some consider to be advanced analytics/fielding techniques. So during the coming weeks I plan to post a few of my thoughts, [...]

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Today I’m posting brief interview I conducted with Judit Nagy, Vice President, Consumer Insights MySpace/Fox Interactive Media. Judit is what I consider an SNS MR Guru, having conducted groundbreaking research on social media topics and publishing reports such as “Are You Game?” which covered comprehensive insights about the state of the gaming echo-system, as well as [...]

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Social Media Market Research Event

For those of you in Manhattan who are interested in what social media means for market research, I’ve been asked to take part in a panel discussion June 19th. There will be several qualitative researchers present who frequently investigate social network issues. I’ve been asked to take part in order to [...]

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