Tom H. C. Anderson - Next Gen Market Research

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Entries Tagged as 'innovation'

Ice Making and DIY Market Research

August 21st, 2010 · 4 Comments

Fighting DIY Market Research Trend is Useless

DIY (Do it Yourself) Market Research seems to be getting a lot of attention lately. So today an analogy about DIY market research, and some advice to market researchers concerned about the DIY trend.
But first a bit about the history of the ice making industry courtesy of Guy Kawasaki:
Ice 1.0 At one [...]

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Tags: Anderson Analytics · DIY · Guy Kawasaki · Market Research · Marketing research · NGMR · Strategy · Tom H. C. Anderson · innovation · next gen market research

Market Research News - Optimist(TM) Launches Today

April 1st, 2010 · 10 Comments

Anderson Analytics Launches Optimist(TM)
Tired of poor survey results due to questionable panel quality? Afraid to conduct market research only to have customers poo-poo managements perfectly good ideas?
Several panel companies like MarketTools and PeanutLabs have launched products to help detect panel fraud and understand who is taking your surveys. Other companies like BrainJuicer have created [...]

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Tags: #marketresearch #mr · Loyalty Marketing · Market Research · Marketing · Marketing research · Methods · Panel Sample · Surveys · Text Analytics · Tom H. C. Anderson · blog mining · innovation

LinkedIn Says Bye Bye to Market Researchers

March 26th, 2010 · 20 Comments

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

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Tags: #marketresearch #mr · Anderson Analytics · Foundation for Transparency in Offshoring · Linkedin · Market Research · Marketing research · Methods · NGMR · Off-Shoring · Offshoring Transparency · SNS · Sampling · Social Media · Social Media Marketing · Social networks · Surveys · Text Analytics · Tom H. C. Anderson · Web/Screen-Scraping · innovation · next gen market research · offshoring · quality

2010 Edison Awards for Innovation

January 14th, 2010 · 1 Comment

I am pleased to announce that Anderson Analytics has been selected as the co. to program and host the prestigious Edison Awards ballot system/election survey. We were selected based on our ability to provide a fast, secure and respondent/voter friendly survey.
For those of you not familiar with the Edison Awards, The Edison Awards, recognized as [...]

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Tags: Anderson Analytics · Awards · Branding · Market Research · Marketing · Surveys · Tom H. C. Anderson · innovation

That’s so 1.0!

December 14th, 2009 · 1 Comment

Coming Soon, The Web 1.0 Awards
We may all be tired of hearing “web2.0″, and even “web 3.0″ but I’m guessing at least “1.0″ will be staying with us for a while. In fact I’m thinking it may make for a useful social media insult in 2010?
I used it for the first time yesterday in a [...]

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Tags: Social Media · Social networks · Tom H. C. Anderson · Uncategorized · innovation · web 3.0