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Entries Tagged as 'innovation'

The Future of Market Research

February 26th, 2014 · No Comments

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson

The Secret About Innovation

January 13th, 2014 · 10 Comments

“Too Much Innovation”, is there a word for it?

In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“.
Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know.
Pretty much all companies have both outbound and inbound marketing. Everyone knows [...]

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Tags: MOst Innovative Market Research · Market Research · Marketing research · Text Analytics · Text Analytics Software · Uncategorized · innovation

Top 15 Next Gen Market Research Blog Posts

January 2nd, 2013 · 1 Comment

2012 Most Read NGMR Blog Posts

From Text Analytics to Market Research Awards and Predictions, 2012 was a busy year within the Next Gen Market Research community. Below are the 15 most popular blog posts of the year in rank order.

Practical Sentiment Analysis and Lies
The Year of Text Analytics
Next Gen Market Research C-Suite Predictions
Text Analysis of [...]

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Tags: Influence · Marketing Research Awards · Marketing research · Sentiment · Social Media · Text Analytics · Top Market Research · Uncategorized · innovation · next gen market research · text mining

2012 NGMR Innovation Winners

November 15th, 2012 · No Comments

Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation

2012 Award Nominations Now Open

August 13th, 2012 · 6 Comments

Market Research Academics, Clients, and Suppliers,
It’s that time of year again when we look for nominations for the 2012 NGMR and EXPLOR Awards.
Winners will be honored at The Marketing Research Event in Boca Raton FL this November.
We encourage early submission. More information on how to nominate someone for the 2012 NGMR Award celebrating Innovation in [...]

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Tags: Awards · Conferences · EXPLOR · Market Research · Marketing research · NGMR · NGMR Award · TMRE · Top Market Research · Uncategorized · innovation · next gen market research