Tom H. C. Anderson - Next Gen Market Research

The 2011 Next Gen Market Research Disruptive Innovation Winners
Thought Leadership:

Ipsos Loyalty (Wallet Allocation Rule)

Research Concept Deployment:

InsightExpress (Ignite Network)

Non-Traditional Provider (Big Data):

RapLeaf

Individual:

Dr. Bill MacElroy, Chairman, Socratic Technologies

Marc Dresner of IIR will be posting a follow up on The Market Research Event (TMRE) blog with a more detailed summary of the awards ceremony [...]

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Congratulations (Three New Categories)
Ahead of The Market Research Event (TMRE), The Next Gen Market Research Board of Directors and myself have been hard at work reading the many excellent nominations submitted for the 2011 NGMR Disruptive Innovation Awards. I would especially like to thank board members Jan Fager (Managing Director Swedish Marketing Federation), Michael Gadd [...]

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Celebrating The Most Innovative in Market Research
Blogging today to let you know that after discussions with TMRE and EXPLOR we have agreed to extend the nomination deadlines for both the NGMR Awards and the EXPLOR Awards until 5:00PM EST Monday September 12th.
This is due to a significant number of last minute requests, and in consideration [...]

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Call for Innovation in Market Research Nominations
I’m blogging today to announce the call for nominations of the EXPLOR Innovation in Research, and the NGMR Disruptive Innovation Awards.
Past Winners and Finalists Include,
Companies: 3M Corporation, LinkedIn, Facebook, Microsoft and McDonald’s
Agencies: Communispace, Nielsen Media Research, iModerate and RapLeaf
Individuals: AJ Johnson of IPSOS and Sean Conry of [...]

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Congratulations to Team Anderson Analytics who beat the Red Bulls 3:2 last night for the league championship! (Goals by Damien, Ian and Bykowski. Assists by Louizos and Anderson)
May change the team name to OdinText? Other new demands are already starting…

@TomHCAnderson
 

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The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts by creating their own research related Internet Meme’s.
Last week NGMR members voted on their favorites in an online tournament style survey hosted [...]

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NGMR Disruptive Innovation Winners Sean Conry & AJ Johnson
Today I’m posting the final set of interviews with the 2010 NGMR Disruptive Innovation Award Winners. AJ Johnson of IPSOS and Sean Conry of Technoes both received the Individual category award for their collaboration in the area of mobile research.
For a look at some of their [...]

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Diane Hessan of Communispace speaks to Tom H. C. Anderson about Next Gen Research, innovation and the recent sale to Omnicom
Tom: Your company recently received the agency side NGMR Disruptive Innovation Award at the TMRE. You’ve certainly played a big role in what I’ve been calling Next Gen Market Research. The term “MROC” (Market Research [...]

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Since December of last year several marketing research bloggers and Twitterers have been quietly following the New Market Research blogs countdown from the Top 25 Market Research Blogs, to the Top 10 Finalists, and then each week an announcement of where these fall in the final Top 10 rankings. Today this blog was announced as [...]

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The American Marketing Association is looking for 4 Under 40 marketing research leaders for the 2011 awards. This is an exciting and brand new award started in 2010. The highly selective award honors individuals who have already made significant contributions to the field and have demonstrated leadership and continuing service. Specifically, they:

Have consistently demonstrated a [...]

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It was great connecting with so many old colleagues and fellow Next Gen Market Researchers at the ARF earlier this week.
I thought I’d summarize a few takeaways from Tuesday afternoon for those of you who couldn’t make it.
The Future of the Internet
The Luncheon Keynote, Tim Wu - Professor at Columbia Law School and author of [...]

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