Tom H. C. Anderson - Next Gen Market Research

For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording.
Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below [...]

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Listen and Participate on Blog Talk Radio Show, Live tonight Thursday, March 9th, from 6:30 to 7:30 pm EST!

Women are more social than men, especially in the fast growing world of online social media. From Twitter and Facebook to web forums and blogs, 65% of the virtual voices heard today belong to women, the same [...]

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Will we be “Veeting” instead of “Tweeting” soon?
Last week after becoming the first market researcher to hit the 50,000 follower mark on Twitter, I’ve decided to take a bit of a break. Will still tweet, but it’s time to see what else is new in social media.
One of the trends I see coming is greater [...]

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Part II: Marketing Executive Trends 2010 Results - Social Media Marketing
Anderson Analytics and The Marketing Executives Networking Group (MENG) today issued the results of our Third Annual Survey of Top Marketing Trends. To view a summary report in PowerPoint please visit Anderson Analytics.
As mentioned yesterday, I’ll try to share a few charts and thoughts here [...]

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Social Media Market Research and Marketing to Women
Marketing to women expert Maria Reitan interviewed me today on her web radio show Purse Strings. You can listen to the interview below .

The interview above focused a bit more on the tactical text analytics part of social media research than I had anticipated. However, from the several [...]

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Data Privacy on the Web?
As part of the recent BAQMaR Conference in Ghent Belgium, 10 upcoming challenges to the market research industry were identified. Several of the speakers at the event were interviewed about what they thought about them.
One of the topics which I think will become increasingly important is privacy, especially as it relates [...]

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My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Passing the Research Baton to the Consumer
When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.
 
Enter [...]

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Dana Stanley, author of Blogus Operandi and host of Podus Operandi posted a podcast interview with me today. He asked me a few questions about next gen market research, online research, data and text mining as well as social media research. You can listen to the mp3 on Podus Operandi here:

There is also a transcript [...]

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Special Research Business Report Artilce on Next Gen Market Research
In the current issue of RFL’s Research Business Report Bob Lederer wrote a very flattering article about my thoughts on Next Gen Market Research and some of the work we’ve been doing in this area; bridging traditional market research (like online survey and focus groups) with [...]

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