Twitter Data and War Games
It seems everywhere you turn there’s talk of Big Data especially unstructured Big Data. Most of the time what they’re really talking about though is “Social Media Monitoring”. It’s a sin to call social media monitoring a bubble if you work anywhere in the analytics space.
Social media monitoring isn’t questioned because everyone likes the idea of it being free, open and easy to analyze.
No one points out that it’s basically just (RSS) Twitter data, nor do they ever discuss how useful, if at all, it is in being able to solve any real problems.
If Social Media Analysis were a game I think it would probably be Tic-Tac-Toe:
Just wondering how long it will take to discover this?
[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics which develops and sells patent pending data mining and text analytics software platform OdinText]