Tom H. C. Anderson - Next Gen Market Research™customessay.net coupon
i need help writing my personal statement for law school
help for math homework online
cheap essay writing service online
buy apa research paper
cover letter email help
dissertation service india
help to do homework
buy art paper online uk
help assignment uk
thesis paper help
buyers paper indianapolis
us history homework help free
case study writer
homework help for kids
help me with my philosophy paper
health and social homework help
pioneer writer
help with essay outline for human trafficking
help writing a resume cover letter
inexpensive brief writing services
review of cv services
math homework help free chat
cheapest private universities
order compendium paper
creative writers software download
does writing helps you remember
resume writing services douglasville ga
best precis writing services chicago
college papers purchase
freelance technical writer job description
essay on helping the less fortunate
resume examples qualifications customer service
the ghostwriters secret
help with writing essays for kids
timesjobs resume writing service reviews
buy non plagiarized research paper
resume writing services in princeton nj
free online essay writer
cover letter writing help
do you need a ghostwriter
engineering homework help
essays on good customer service
custom paper plates wholesale
help with a recommendation letter
where can i buy parchment writing paper
professional cv writers in usa
write my essayservice
online help with math homework for free
custom research inc case analysis
help with letter of recommendation for letter of recommendation
cv writing services forum
buy research paper in 3 hours
yorku essay help
help me write a compare and contrast essay
resume writers ocean county nj
financial accounting homework help online
resume skills summary customer service
online help with research papers
help in assignment for free
application letter customer service representative
buy essay in french
resume writers nashua nh
resume writers maine
article rewriter review
essay writerservice
professional cv writers wellington
career objective examples buyer
cover letter insurance customer service representative
cheap paperself lashes
executive conspectus writing services india
hiring freelance writers india
help with gcse science coursework
professional resume writing service orange county ca
resume services northern nj
ap bio homework help
personal statement writers
homework help rochester public library
writing service in java
free managerial accounting homework help
resume writing services columbus ga
help with homework chat rooms
personal statement of research service and teaching
writing a linux service in perl
online cv writing services
cover letter for a content writer
resume writers austin tx
business studies assignment help
best buy swot analysis essay
help with making a condensation
homework help line
best professional outline writing services
literature review library services
free digest help
the help book essay topics
need help in algebra homework
psychology homework help online free
narrative essay topic help
resume writers akron ohio
annotated bibliography chicago style alphabetical order
resume writing services atlanta georgia
cover letter for customer service position
homework help philosophy reasoning and critical thinking
essay service means you
abridgment distribution services
fast custom essay
essaywriters.net accounts for sale
photography coursework help
write the essay civil service in usa
essays writers
career change cover letter help
resume writers information technology
term paper editing services
services essay writing
resume writer salary
how does a literature review help in selecting a research question
buy college books online in india
middle school homework help
online essay helpers
case defiant disorder oppositional study
cheap resume writing services toronto
custom paper plates printed
cover letter resume help
resume service las vegas nevada
need help writing thesis statement for bullying
buy term papers cheap
help me write a paper in mla format
gre essay scoring service
resume action verbs customer service
dissertation writing help india
help me to write my essay
mla citation page alphabetical order
help writing personal statement university
best precis writing services for students
article rewriter reviews
high school community service essays
help doing a cv
free help with essay questions
cv help personal statement
ghostwriting services fees
research paper helper
get paid to write
cv writing service limerick
paid essay service
essay about my community service
buy papers cheap
cv writing service poole
get writing paragraphs and essays pdf
purchase term papers
writing custom essays
i need help writing a speech about myself
write my essay org
custom made assignments
resume writing services athens ga
report writing community services
usc cover letter help
writing homework help middle school
cv writer online uk
foreign service essay high school
research paper writer software
intuit statement writer 2010 download
summary qualifications resume examples customer service
help assignment free
cheap essay writing reviews
write my assignment for me uk
help paper hoarders
personal statement writing service for residency
get paid to write christian blogs
thesis writers pakistan
asian australasian essay literature past sense southeast writer
theory of knowledge essay help
personal statement georgetown law school
help make compendium
cover letter for customer service and administration
freelance writers website template
resume writer education
writting help
probability homework help
customer service ppt presentation download
can you purchase college essays
precis help for teachers
synopsis help for college students
buy power point
abstract formatting services
professional cv services in london
university of texas at austin homework service
wedding speech writing service
professional compendium editing services
creative writer jobs in gauteng
essay on the importance of community service
hiring ghostwriters
resume writing services louisville ky
custom paper plate design
automotive resume writers services
best brief writing services in nyc
creative writer jobs yorkshire
help write biography
professional resume writers maine
online homework help chat free
ghostwriter tv episodes

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

What place does quality have in marketing these days?

May 29th, 2008 · 4 Comments

Wondering if true quality has a place in today’s push for cost efficiency through globalization?

A study released yesterday among luxury car brands claimed BMW ranked #1 on quality and Toyota ranked 5th! I don’t think we know what quality is anymore, and perhaps it’s the consumers fault.

Most “economic historical” books that compare life then and now, when discussing the products available today, claim that we now have better products at a cheaper price than ever before in history.

I thought I was too young to experience nostalgia, but I’m beginning to think that somewhere in the last 7-15 years, quality as we used to know it disappeared.

I think perhaps it began to happen in the late 80’s/early 90’s. First, Americans thought Japan was taking over, not just the global auto market, but all markets. Japanese investors bought up US real-estate, and we thought we’d all be eating rice very soon. I think quality made a little comeback then. But then the East and Southeast Asian economic crisis of the mid 90’s gave us the false reassurance we were looking for. It had all been a fluke. See! America was better…

But then again, perhaps in reality we lost it well before the 80’s?

In any case, I posted about a bad experience I had at the BMW dealer on my blog recently and this has made me think about quality, more recently about Volvo. Volvo, like Saab, was originally a Swedish brand, recently purchased by US companies Ford and GM. Volvo used to have a High Mileage Club. You could join the club after 100K miles. For each 100K miles you got another badge. I’ve seen several Volvos with well over 5 badges in Sweden - No Joke. There are Volvos that have well over 10 badges, one at least that has gone well over 2 million miles (see image at bottom of post). Now that’s standing behind your product!

Volvo High Mileage Club 1980’s (c) 2008 tomhcanderson.com

The motto Volvo used to have for their club went something like “It’s a pretty popular club, considering you have to drive 100,000 miles to get there” and “VOLVO FOR LIFE… A Volvo can last your lifetime and many others after you…”.
I don’t think this is a major push by Volvo anymore. While I’m not sure products are purposely built for obsolescence, our temporal perspective is just so short, especially here in the west. That wasn’t the case originally, with cars like Volvo, Mercedes, etc.

I’m wondering if it will reach Japan as well? I’ll give you an example from Lexus in Greenwich, CT (whom I really like by the way).

 Lexus quality/Service 2008 (c) 2008 tomhcanderson.com

I just gave away an LS 400 with nearly 200,000 miles that we had since 1990! Their service department was always excellent and the car really ran well up until the time I gave it away. However, towards the end, even though it ran INCREDIBLY well, my wife had brought it in and had been persuaded to let them run some sort of “safety test”. The list of “safety” fixes they suggested would have cost many times over blue book value, a fact that I pointed out to them. To which Lexus replied, “Yes, perhaps it’s time to buy a new Lexus”. Now I can’t blame them for trying to up-sell me, LOL. However, I rather liked the way Volvo used to treat their customers with older/high mileage autos.

What do you think, is this type of true quality a thing of the past?

- Tom

PS, I’m posting a few shots of the badges and old Volvos below. (We used to have an old Volvo Amazon, these too were amazing!).

Volvo 100000
1st level badge

Volvo 200000
2nd level badge

Volvo with 1,000,000 miles
Volvo with over 2.6 million miles!

[Post to Twitter] 

Tags: Branding · CRM · Customer Satisfaction · Loyalty Marketing · Marketing · Strategy · Tom H. C. Anderson · Uncategorized · quality

4 responses so far ↓

  • 1 anthonyhalpin@hotmail.com // Dec 13, 2008 at 11:31 pm

    Hi Tom!

    Very interesting nook you’ve got there!

    Happy Christmas from the east coast of Ireland!

  • 2 Matt Somebody // Feb 15, 2009 at 8:19 pm

    Hey, Well never trade in a 200K mile Lexus. I think you had a problem with the dealership, not Lexus in general. Many Lexus’s easily can hit 300K miles or more; they are very dependable.
    Mine has 95K miles and still runs like new.

    Volvo’s DO tend to run for along time, but not with out the cost. Lexus’s are very low maintainance; the Luxury car without a soul its been called. Volvo’s, while they will run after horrible crashes, and after many miles, its not without cost. SOMETHING was ALWAYS going wrong with ours; always small, but always something. A windshield wiper not working here, a light not working here, THE CAR SHUTTING DOWN AND NEEDING TO BE CRANKED UP IN THE MIDDLE OF I-75 there! So, volvo’s great if you want a high maintainence car that goes alot of miles (keep in mind the volvo I was refering to was an ‘04 with 150K miles), but Lexus is the way to go for a car with low maintence that will run for alot of miles.

  • 3 Mike // Jun 18, 2009 at 10:39 am

    Matt: I believe your bad Volvo experience came from a post-Ford-takeover vehicle. I have a pre-Ford Volvo and I would never give it up for any other car (its a 1994 940 Turbo). Also keep in mind that any car can last an incredibly long time if the proper preventative maintainance is done (for instance: replacing belts/bearings/seals before they need it). I liberated a 200k badge from a wrecked Volvo recently and I am waiting for the right time to fix it to my vehicle…

  • 4 VOLVO FOR LIFE | Tuning Labs // Oct 20, 2011 at 2:20 am

    [...] volvo for life tomhcanderson.com [...]

Leave a Comment