Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'Tom H. C. Anderson'

Next Generation Text Analytics in Survey Research

October 22nd, 2014 · No Comments

Selecting the Best Text Analytics Software and Interview with OdinText Founder Tom H. C. Anderson

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Tags: Anderson Analytics · Next Generation Text Analytics · Odin Text · OdinText · Sentiment Analysis · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Tom H. C. Anderson · text mining · tomhcanderson

Next Gen Market Research Inspires Book

July 9th, 2014 · No Comments

Next Gen Market Research VS. Pop Market Research
From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience
You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]

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Tags: #mrx · Market Research · Market Research Guru · Marketing research · Text Analysis · Text Analytics · Tom H. C. Anderson · tomhcanderson

The Future of Market Research

February 26th, 2014 · 1 Comment

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson