Tom H. C. Anderson - Next Gen Market Research™

Stop Apologizing for the Size of Your Data!

This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on the [...]

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Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]

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Anderson Analytics’ New Text Analytics Platform OdinText Positioned to Challenge Status Quo
[Re-posted from OdinText.com Blog]
Anderson Analytics’ OdinText was named as a key challenger to competitors IBM, SAS, Clarabridge and Attensity last week in both the ‘Go to Market Strength’ and ‘Customer Experience Strength’ Quadrants of the 2013 Text Analytics Victory Index Report.
The Customer Experience Strength category [...]

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Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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Text Analytics News - What NASA and OdinText Have in Common

This year I participated on the closing panel at the Text Analytics Summit in Boston. The most interesting presentation at the event was one given by NASA’s Ashok Srivastava on how they are using text analytics to make air travel safer in the US, and [...]

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Importance of Sentiment Analysis in Marketing Research Domain

It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]

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Text Analytics News Interview
Text Analytics News posted a Q&A with myself and Seth Grimes on their blog. We were asked how we have seen the field develop and what we think is to come. While our answers to specific questions differed slightly, we we’re both very optimistic about the future. You can read the full [...]

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Two weeks ago, I told you I planned to do a series of interviews with the 10 most influential people in social media I could find. Doing an interview with 10 people, even a relatively short/fun one, takes a lot more time than I thought. I’m really an unstructured data analyst during the day and [...]

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Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

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