many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher
Entries Tagged as 'Tom H. C. Anderson'
February 26th, 2014 · No Comments
Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson
April 15th, 2013 · No Comments
Stop Apologizing for the Size of Your Data!
This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on the [...]
March 26th, 2013 · No Comments
Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]
Tags: Advertising Research Foundation · Anderson Analytics · Award · Conferences · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Text Analytics · Tom H. C. Anderson · next gen market research · text mining · tomhcanderson
February 22nd, 2013 · No Comments
Anderson Analytics’ New Text Analytics Platform OdinText Positioned to Challenge Status Quo
[Re-posted from OdinText.com Blog]
Anderson Analytics’ OdinText was named as a key challenger to competitors IBM, SAS, Clarabridge and Attensity last week in both the ‘Go to Market Strength’ and ‘Customer Experience Strength’ Quadrants of the 2013 Text Analytics Victory Index Report.
The Customer Experience Strength category [...]
Tags: Odin Text · OdinText · Sentiment Analysis · Sentiment Analysis Symposium · Text Analytics · Text Analytics News · Text Analytics Summit · Tom H. C. Anderson · Uncategorized · text mining · tomhcanderson
January 29th, 2013 · No Comments
Two weeks ago, I told you I planned to do a series of interviews with the 10 most influential people in social media I could find. Doing an interview with 10 people, even a relatively short/fun one, takes a lot more time than I thought. I’m really an unstructured data analyst during the day and [...]
Tags: Anderson Analytics · Guy Kawasaki · Influence · Interview · Kout · Linkedin · Marketing Guru · NGMR · Networking · Odin Text · OdinText · SEO · Scott Monty · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Tom H. C. Anderson · Twitter · facebook · social-media analytics · text mining · tomhcanderson