Tom H. C. Anderson - Next Gen Market Research

Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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Last week as part of a new series of posts on ‘Next Gen Market Research‘ I discussed Biometric Research with Anderson Analytics’ Ryan Brown. Today I’m posing some of the same questions to Gosia Skorek.
Gosia is currently working on Anderson Analytics’ psychological content analysis & emotional text analytics efforts. Along with her impressive academic background [...]

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As part of the series of posts on what Next Gen Market Research is and what it isn’t and what place it has in consumer research I thought I would start out by taking a look at what place biometric technology should
have in consumer research. Specifically things like MRI’s, Lie detectors, eye tracking & pupil [...]

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Advanced Market Research Techniques?

On the Next Gen Market Research group on LinkedIn (NGMR), we’ve been having some discussion lately about what qualifies as “Next Generation Research” and what does not. I’m surprised at what some consider to be advanced analytics/fielding techniques. So during the coming weeks I plan to post a few of my thoughts, [...]

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Jonah Lehrer and Tom H. C. Anderson Discuss How We Decide
Today I’m talking to Jonah Lehrer who has written several books on Neuroscience and was recently interviewed on the Colbert Report:

The Colbert Report
Mon - Thurs 11:30pm / 10:30c

Jonah Lehrer

comedycentral.com

Colbert Report Full Episodes
Political Humor
NASA Name Contest

 
He believes his new book, How We Decide, may be very [...]

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