Tom H. C. Anderson - More Than Market Research

I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut Vodka’s new pro GBLT packaging in Kastrup airport in Copenhagen I took this picture. Not sure if it has reached the US market yet? Even if it has I doubt there would […]

[Read more →]

Wondering if true quality has a place in today’s push for cost efficiency through globalization?
A study released yesterday among luxury car brands claimed BMW ranked #1 on quality and Toyota ranked 5th! I don’t think we know what quality is anymore, and perhaps it’s the consumers fault.
Most “economic historical” books that compare life then and […]

[Read more →]

Business Guru Tom Peters, inspired by a book by the book Hostmanship: The Art of Making People Feel Welcome (by Jan Gunnarsson and Olle Blohm), wrote about focusing on employees rather than customers and in that way raising customer satisfaction (specifically in the hospitality industry).
Having worked with several clients in the hospitality industry in the […]

[Read more →]

Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
On April 16th I posted a somewhat whimsical comparison of Americans and Chinese to my blog. It was a half serious political analysis; really it was a reaction to the reaction of AdAge and other US bloggers to a recent Absolut Vodka […]

[Read more →]

Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]

[Read more →]

In AdAge this week and in several blogs there is a lot of talk about an Absolut vodka ad.
As part of the new and so far rather successful ad campaign, “In an Absolute World” ads depicting what it would be like in an ideal world have been running across the globe. The specific ad causing […]

[Read more →]

On Ocean Drive Miami, a Unique Customer Complaints Processing System…
Yesterday before heading back to CT, my wife and I headed down to Ocean Drive for an early dinner. But first wanted to stop by the Levi’s Store.

I had heard about their 1-to-1/Permission Based Marketing in both Peppers and Rogers writing as well as in Seth […]

[Read more →]

Burger King too weird, McDonalds not honest, both could learn a thing or two from White Castle.
On Wednesday Night I drove by Burger King Headquarters. They’re located down here in Miami.
 
Then Thursday I spoke about Marketing to Gen Y (Millennials or whichever name is your current favorite) at AdFed Miami. Strangely I didn’t meet anyone […]

[Read more →]

Stop-Loss Ad Agency Deserves Credit - Realizes Viral Strategy on SNS (Facebook) Pays Off When Done Correctly
Two posts in one day, I know. Still I wanted to give you an update on my April 5th post about the movies slugging it out on Facebook this past week. I’ve been keeping my eyes out for the […]

[Read more →]

For those of you in the Miami area, I’ll be speaking about Marketing to Generation Y (College Students) this coming Thursday April 10th. The talk will be at Chocolate on 2091 Coral Way 7pm-10pm. I’ve been invited down by the Advertising Federation of Greater Miami, and I understand the Fort Lauderdale AdFed chapter has also […]

[Read more →]