Tom H. C. Anderson - Next Gen Market Research

Klout Stars series highlights top influencers and how they got to where they are today

Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series.
Measuring online influence arguably is an even more difficult task than understanding what people say [...]

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Top Market Researcher Twitter Contest

This week ResearchLive Magazine which I believe is affiliated with the UK Market Research Organization (MRS), together with Jon Puleston of research firm GMI, is hosting a Twitter contest among market researchers. I was one of 20 market researchers nominated as the most active tweeting about marketing research. If you are [...]

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Get a LinkedIn Profile!
Though we often do hire, especially graduate students, regardless of whether or not they have any real world working experience they usually come to us via a word of mouth referral.
Of course quite frequently we do also get emails sent to the ‘careers’ email at Anderson Analytics even though they are not [...]

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OK, today I’m releasing the final and most awaited GenX2Z Top-10 List - the favorite video game list! We have more lists, but saving some for when our 10′/11′ GenX2Z College Trends report comes out next month.

As guys are still into gaming more than girls, we’ve split the list by gender. Guitar Hero, the trend [...]

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Interview with Marketing Media
I just got back from BrandFestival 2010 in Budapest where I spoke on Text Analytics and ‘Next Gen’ research overall. The event theme was the New Economy including Green Marketing, but a variety of other innovations in marketing and branding were also featured. It was a great event and venue in a [...]

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Miss us? - We’re back!
Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said [...]

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I am pleased to announce that Anderson Analytics has been selected as the co. to program and host the prestigious Edison Awards ballot system/election survey. We were selected based on our ability to provide a fast, secure and respondent/voter friendly survey.
For those of you not familiar with the Edison Awards, The Edison Awards, recognized as [...]

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Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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Posting today a video of a Social Media Panel I took part in not too long ago in Manhattan, sponsored by BrainLoaf (please give the video some time to load).
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On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

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