I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut Vodka’s new pro GBLT packaging in Kastrup airport in Copenhagen I took this picture. Not sure if it has reached the US market yet? Even if it has I doubt there would […]
Entries Tagged as 'Branding'
Gay Vodka?
June 29th, 2008 · 5 Comments
Tags: Advertising · Branding · Marketing · Packaging · Promotion · Segmentation
What place does quality have in marketing these days?
May 29th, 2008 · 13 Comments
Wondering if true quality has a place in today’s push for cost efficiency through globalization?
A study released yesterday among luxury car brands claimed BMW ranked #1 on quality and Toyota ranked 5th! I don’t think we know what quality is anymore, and perhaps it’s the consumers fault.
Most “economic historical” books that compare life then and […]
Tags: Branding · CRM · Customer Satisfaction · Loyalty Marketing · Marketing · Strategy · Tom H. C. Anderson · Uncategorized · quality
The Art of Making People Feel Welcome – Who Comes First, Employees or the Customers?
May 7th, 2008 · 1 Comment
Business Guru Tom Peters, inspired by a book by the book Hostmanship: The Art of Making People Feel Welcome (by Jan Gunnarsson and Olle Blohm), wrote about focusing on employees rather than customers and in that way raising customer satisfaction (specifically in the hospitality industry).
Having worked with several clients in the hospitality industry in the […]
Tags: Branding · Business Guru · Loyalty Marketing · Marketing · Marketing Guru · Strategy
Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
April 26th, 2008 · 1 Comment
Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
On April 16th I posted a somewhat whimsical comparison of Americans and Chinese to my blog. It was a half serious political analysis; really it was a reaction to the reaction of AdAge and other US bloggers to a recent Absolut Vodka […]
Tags: Advertising · Anderson Analytics · Branding · Marketing · PR · SNS · Text Analytics
Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation – Anderson Analytics Round Table Discussion
April 18th, 2008 · No Comments
Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]
Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]
Tags: Advertising · Analytics · Anderson Analytics · Branding · Business Guru · CMO · Interview · Laura Ries · Loyalty Marketing · Marketing · Methods · PR · Segmentation · Strategy · Text Analytics · Tom H. C. Anderson · Uncategorized
We Americans Absolutely not so Different from Chinese
April 16th, 2008 · 12 Comments
In AdAge this week and in several blogs there is a lot of talk about an Absolut vodka ad.
As part of the new and so far rather successful ad campaign, “In an Absolute World” ads depicting what it would be like in an ideal world have been running across the globe. The specific ad causing […]
Tags: Advertising · Branding · Surveys · Uncategorized
Arrest Your Customers - New Ocean Drive Miami CRM System
April 13th, 2008 · 2 Comments
On Ocean Drive Miami, a Unique Customer Complaints Processing System…
Yesterday before heading back to CT, my wife and I headed down to Ocean Drive for an early dinner. But first wanted to stop by the Levi’s Store.
I had heard about their 1-to-1/Permission Based Marketing in both Peppers and Rogers writing as well as in Seth […]
Tags: Advertising · Branding · GenX2Z · Loyalty Marketing · Marketing · Strategy · Tom H. C. Anderson · Uncategorized
Burger King too weird, McDonalds not honest, both could learn a thing or two from White Castle.
April 12th, 2008 · 1 Comment
Burger King too weird, McDonalds not honest, both could learn a thing or two from White Castle.
On Wednesday Night I drove by Burger King Headquarters. They’re located down here in Miami.
Then Thursday I spoke about Marketing to Gen Y (Millennials or whichever name is your current favorite) at AdFed Miami. Strangely I didn’t meet anyone […]
Tags: Advertising · Anderson Analytics · Branding · GenX2Z · Marketing · Tom H. C. Anderson · Uncategorized
Stop-Loss Ad Agency Deserves Credit – Realizes Viral Strategy on SNS (Facebook) Pays Off When Done Correctly
April 8th, 2008 · 1 Comment
Stop-Loss Ad Agency Deserves Credit - Realizes Viral Strategy on SNS (Facebook) Pays Off When Done Correctly
Two posts in one day, I know. Still I wanted to give you an update on my April 5th post about the movies slugging it out on Facebook this past week. I’ve been keeping my eyes out for the […]
Tags: Advertising · Anderson Analytics · Branding · GenX2Z · Marketing · SNS · Strategy · Surveys · Tom H. C. Anderson
Marketing to Generation Y (College Students) – Advertising Federation (AdFed) Miami FL
April 8th, 2008 · 2 Comments
For those of you in the Miami area, I’ll be speaking about Marketing to Generation Y (College Students) this coming Thursday April 10th. The talk will be at Chocolate on 2091 Coral Way 7pm-10pm. I’ve been invited down by the Advertising Federation of Greater Miami, and I understand the Fort Lauderdale AdFed chapter has also […]
Tags: Advertising · Anderson Analytics · Branding · GenX2Z · Marketing · SNS · Tom H. C. Anderson
