Tom H. C. Anderson - Next Gen Market Research

Miss us? - We’re back!
Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said [...]

[Read more →]

I am pleased to announce that Anderson Analytics has been selected as the co. to program and host the prestigious Edison Awards ballot system/election survey. We were selected based on our ability to provide a fast, secure and respondent/voter friendly survey.
For those of you not familiar with the Edison Awards, The Edison Awards, recognized as [...]

[Read more →]

Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

[Read more →]

09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

[Read more →]

Posting today a video of a Social Media Panel I took part in not too long ago in Manhattan, sponsored by BrainLoaf (please give the video some time to load).
Get the latest Flash Player to see this player.
[Javascript required to view Flash movie, please turn it on and refresh this page]

document.getElementById(”player1″).style.display = “”;

var s1 = [...]

[Read more →]

On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

[Read more →]

Today I’m very pleased to interview Comedian, Author and Founder of Improv Everywhere, Charlie Todd. If you don’t know what Improv Everywhere is, you may not know why I feel it has something in common with social networks, marketing, and of course why it’s so fun and cool. The best thing to do is to [...]

[Read more →]

A Fun Morning - Picking Jersey Colors
It seems Anderson Analytics is going to have a Hockey Team. CTO is team captain, Corporate Counsel is even playing. Trying to figure out what color Jersey to go with this morning before getting to work…  

Kern Design Group is making some initial suggestions above. Doing a little market research, [...]

[Read more →]

What We Can Learn From the 25 Things About Me Lists on Facebook - If Sharing Creates Deeper Friendships, then Sharing Online With Current and Potential Customers Should also Create Deeper Customer Loyalty
For the past several weeks on Facebook using the “Notes” application to write a “25 Things About Me” list have been all the [...]

[Read more →]

 
Are logo changes like that of Kraft a good ROI?
 

There was a lot of talk yesterday about the new Kraft Logo. I happened to mention it to John Ferris of Kern Design Group, the firm responsible for the Anderson Analytics logo. “In brief, it is pretty horrible” he said and directed me to UnderConsideration, an [...]

[Read more →]