Tom H. C. Anderson - Next Gen Market Research

The Future of Next Gen Market Research (Predictive Analytics)
Not talking about theology here but predictive analytics. Reading KDNuggets today came across this link to Wired with a few Youtube videos from Microsoft. Posted one below on how Microsoft knows where you’re going, maybe even before you do.

For more videos see Wired Epicenter
Not to be outdone though, [...]

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Social Media and Social Network Segmentation
Are you working on a Social Media Strategy/Social Network Strategy for your company and wondering where to focus your resources? If so, looking at use of social network by age may be a good place to begin (see chart below).

Some surprising findings are that MySpace is still very popular among [...]

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What Type of Social Network user are you? - A Social Network Usage Model
Segmenting the US population into various groups of social network Users and Non-Users can be challenging. Americans from all walks of life are now using social networks and are using them more so than email. Still others are skeptical and claim they [...]

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Grant McCracken Q&A with Tom H. C. Anderson

I learned of Grant’s work just before the ESOMAR Annual Congress in Montreal last year where he was the Key Note. It turns out he lives in the next town over and is now a member of the Next Gen Market Research Group (NGMR) which I moderate on LinkedIn.
Grant holds [...]

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[Rant Warning]
A BusinessWeek article very originally [sarcasm] entitled “Using Market Research in a Recession” by Harvard’s John Quelch published this Tuesday, outlines seven steps for CMOs who want to minimize the impact of reduced consumer spending. It seems very popular on Twitter and is now also being discussed in the LinkedIn group I moderate called [...]

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