Tom H. C. Anderson - More Than Market Research

Barriers to entry just as important today as they were over 500 years ago
 
Glimmingehus Skane Sweden
I drove by Glimmingehus the other day and decided to stop in briefly. It’s not very spectacular as far as castles go but it has a few other characteristics which make it very unique. Other than being one of the […]

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Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being […]

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Wondering if true quality has a place in today’s push for cost efficiency through globalization?
A study released yesterday among luxury car brands claimed BMW ranked #1 on quality and Toyota ranked 5th! I don’t think we know what quality is anymore, and perhaps it’s the consumers fault.
Most “economic historical” books that compare life then and […]

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I recall once receiving a business card from someone, though I can’t remember who it was now, which had six colored hats on the back. There was also a link to a website which told you more about the hats.

I thought it was a neat idea, and I wish I would have kept the card […]

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Election Campaign Battle Moves to Mother’s Day Card Isle 
It’s Mother’s Day tomorrow and I happen to be down here in our nations capital, and along with so many others I’m looking for a last minute Mother’s Day card. It seems the card isles at Target are also a key battle ground for the candidates. This […]

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I recently took part in a roundtable discussion hosted by Joshua Bull of Text Analytics News, the organization that hosts the annual Text Analytics Summit both here in the US as well as in Europe. Joshua asked us a few interesting questions about Text Analytics/Text Mining. I’ve posted the Text Analytics News summary of the […]

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Business Guru Tom Peters, inspired by a book by the book Hostmanship: The Art of Making People Feel Welcome (by Jan Gunnarsson and Olle Blohm), wrote about focusing on employees rather than customers and in that way raising customer satisfaction (specifically in the hospitality industry).
Having worked with several clients in the hospitality industry in the […]

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Seth Godin’s Passion and Pop Curves
Perhaps Seth is right? Perhaps viewing our population this way would be more accurate and create more interesting products? What do you think?

Until recently I think we would all have had to focus our work on the pop curve. Though now, with the targeting of category leaders to influence the market via CGM/SNS becoming more popular, perhaps we’ll have more opportunities to conduct research projects among just the “Passionate”. Once you get the passionate on your side as evangelists, going after the pop-market (perhaps with a second product) may be a new popular online marketing strategy.

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According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and Direct Mail
In this month’s Research World (ESOMAR) magazine there’s an interesting review of a study done by McKinsey among Europe’s leading companies and how they are coping with market change. The results are very similar to those […]

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]

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