Tom H. C. Anderson - Next Gen Market Research

Today, I’m talking to Cassandra Jeyaram, PhD, who is Social Marketing Manager, Global Consumer Marketing at IHG (InterContinental Hotels Group). Cassandra and I both spoke on Social Media Marketing at the FTMA (Frequent Travel Marketing Association) held in conjunction with the Freddie Awards two weeks ago.  I think what she is doing is an excellent [...]

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I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

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How do we as market researchers prioritize? Yesterday I was wondering what it would look like if research needs were plotted in a simple two axis matrix model by urgency and importance. This is probably a fairly accurate way in determining where we spend our time, on a matters urgency and its importance.

Currently I believe [...]

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Anderson Analytics Marketing Guru Round Table Discussion, with David M. Scott
Market researchers are often in a great position to provide good PR for their clients. However often the resulting press release gets watered down to cover uninteresting detail about the company product or agenda. Do today’s corporate PR/Communications people think they are Advertisers? Perhaps that’s [...]

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This morning AdAge covered our 2009 Marketing Trends Report that Anderson Analytics conducted with the Marketing Executives Networking Group (MENG).
I thought I would briefly summarize the two areas of the report I find interesting and get asked most questions about: who are the marketing gurus and what books are worth reading. If you want a [...]

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I wanted to write today to wish everyone a Happy Thanksgiving and also to share some insights from a recent report I read.
Like everyone else, market researchers are being forced to cut back their budgets in this difficult economic environment. A recent white paper by Forrester Research “Ten Ways to Recession-Proof Market Research” provides some [...]

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First Ever Public Study Concerning Business Oriented Social Network Giant LinkedIn.com 
 
Earlier this week I had the pleasure of speaking at the MRA Fall conference in Las Vegas together with executives from LinkedIn and SPSS. Anderson Analytics conducted the study in two phases, first a database exploratory of 2,000 randomly sampled LinkedIn “seed” records together with [...]

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Tom H. C. Anderson Speaks with Innovation Guru, Alf Rehn

Innovation Guru
Alf Rehn
 
Today I’m speaking with Marketing and Innovation Guru Alf Rehn. Alf is one of Finland’s foremost business thinkers and we recently met at the Swedish Marketing Federation’s “Trends Day” where we both spoke about new ways to succeed in a consumer controlled environment. Alf [...]

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Barriers to entry just as important today as they were over 500 years ago
 
Glimmingehus Skane Sweden
I drove by Glimmingehus the other day and decided to stop in briefly. It’s not very spectacular as far as castles go but it has a few other characteristics which make it very unique. Other than being one of the [...]

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Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being [...]

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