Tom H. C. Anderson - Next Gen Market Research

Fighting DIY Market Research Trend is Useless

DIY (Do it Yourself) Market Research seems to be getting a lot of attention lately. So today an analogy about DIY market research, and some advice to market researchers concerned about the DIY trend.
But first a bit about the history of the ice making industry courtesy of Guy Kawasaki:
Ice 1.0 At one [...]

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Amusing to me to see few businesses following the follow back etiquette on Twitter that Guy Kawasaki has advocated. A missed opportunity in increasing # of followers an to be courteous to your customers.
Plus with text analytics tools it even gives you the opportunity to listen in on and understand your fans better. Hello! Probably [...]

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Part I: Marketing Gurus
Each year Anderson Analytics and MENG (Marketing Executives Networking Group) releases the Marketing Trends study results. We’ll be releasing results tomorrow, Tuesday the 2nd, and I will also share selected findings here on the blog over the next few days.

To start us off I thought I would share this year’s list of [...]

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Last week I published a directory of Next Gen Market Research (NGMR) members who Tweet. Since then I’ve had many additional members ask to be listed, so will be posting a new updated larger list soon.
Today I’m posting a directory of those members who Blog. Again, while most of our members are market researchers, there [...]

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Next Gen Market Research (NGMR) Twitter Directory
Below is the new directory of Next Gen Market Researchers on Twitter. The Next Gen Market Research Group on LinkedIn is an invitation only Network of professionals interested in leveraging new media for insights. If you are a member of NGMR and would like to be listed, please visit [...]

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