Tom H. C. Anderson - Next Gen Market Research

Part I: Marketing Gurus
Each year Anderson Analytics and MENG (Marketing Executives Networking Group) releases the Marketing Trends study results. We’ll be releasing results tomorrow, Tuesday the 2nd, and I will also share selected findings here on the blog over the next few days.

To start us off I thought I would share this year’s list of [...]

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Last week I published a directory of Next Gen Market Research (NGMR) members who Tweet. Since then I’ve had many additional members ask to be listed, so will be posting a new updated larger list soon.
Today I’m posting a directory of those members who Blog. Again, while most of our members are market researchers, there [...]

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Next Gen Market Research (NGMR) Twitter Directory
Below is the new directory of Next Gen Market Researchers on Twitter. The Next Gen Market Research Group on LinkedIn is an invitation only Network of professionals interested in leveraging new media for insights. If you are a member of NGMR and would like to be listed, please visit [...]

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Writing today to wish you a Very Happy Birthday Guy!
Thank you for all your help and advice this past year. You’ve been a great inspiration to me in both blogging and tweeting.
@TomHCAnderson
[For those of you who haven't checked out Guys blog I highly recommend it. Especially his tips on blogging, Tweeting and LinkedIn.]
Tweet This [...]

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Today Alltop announced version 3.0. Alltop is an RSS aggregating site, “like a digital news rack” which organizes sites according to topics. There are several interesting topics, and a couple of months ago Guy Kawasaki was good enough to add one for Marketing Research here http://market-research.alltop.com/
The primary feature of version 3.0 is the ability for [...]

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Q. What’s the best way to market social networks?
A. Other social networks of course.
This past week, Anderson Analytics was beta testing a couple of new applications on Facebook, one of which is “Compared to Me”. Marketing Guru, Guy Kawasaki, was kind enough to offer to tweet about it and this past Friday the 13th at [...]

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Another Reason Twitter is Gaining in Popularity
Looking through some of my followers on Twitter and deciding who to follow today made me think of another reason why Twitter seems to be doing so well. While Facebook and LinkedIn have thresholds in place to flag “users” who accumulate too many friends and connections too quickly. Twitter [...]

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Guy Kawasaki posted an interesting interview with Emanuel Rosen the author of bestseller The Anatomy of Buzz today. It’s on the Amex Open Forum. They also talk briefly about market research and how to measure buzz online. Interestingly Emmanuel says that people have an innate need to Buzz about products and services, and that the [...]

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A few weeks ago Guy Kawasaki asked for some feedback on AllTop. I told him I liked some of the topics like “Marketing” but wished there was one for “Market Research/Consumer Insights”. He said they’d get to work on it. Sure enough here it is: http://market-research.alltop.com/

For anyone who blogs about or otherwise wants to stay [...]

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Is there a Twitter Resurgence? Not Sure, But I’m Willing to Give it Another Try!
According to recent studies Anderson Analytics has conducted among the US Online population we have approximated use of social networking at about 40%. In terms of popularity, MySpace is actually still in the lead at around 30%, followed by Facebook at [...]

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