Tom H. C. Anderson - More Than Market Research

Yesterday Linkedin made a searchable group directory available. This group directory allows you to search groups of interest and apply to join those you like. This feature has been available on Facebook for some time, but only a very limited initial directory had been available on Linkedin until yesterday.
I’m already a member of quite a […]

[Read more →]

Happy Memorial Day Weekend!
In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.
With the increased interest in text analytics most of our talks this summer will focus on how to […]

[Read more →]

 How Many Linkedin Contacts Do You Have at Anderson Analytics, Accenture, or the Tom Peters Company?
Linkedin.com has created code that will be included in articles from partners like Business Week so that you can see how many of your connections work at a company being discussed in an article.
Should make reading more interesting and interactive. […]

[Read more →]

6 - Six Degrees of Separation on Linkedin Update (Now 832 Group Members)
Last month I posted an entry about a group on Facebook called “Six degrees of separation - The Experiment” (it’s the largest group on Facebook). The group is an interesting case of how SNS might be used for viral/guerilla marketing. I believe part […]

[Read more →]

History, Dig It! - Stamford Historical Society Second Annual Gala Fundraiser

As market researchers we’re often so preoccupied with predicting the future that we don’t pay much attention to the past, especially the more distant past. Local historical societies are often a great source of archived historical information.
So, I’m writing today to invite any Stamford Connecticut […]

[Read more →]

21, Superhero Movie, Run Fat Boy Run and Stop-Loss marketers battle over Gen Y (18-24 year olds) on Facebook and MySpace.
For anyone trying to target Gen Y online marketing is critical. If you can get someone to come to your website then you can show them your product service the way you want for […]

[Read more →]

For anyone who wasn’t sure (and judging by some of the posts I saw elsewhere linking back to yesterdays post, there were some), yesterdays “UN acquisition of Facebook.com” post was an April fools joke.I had started writing one which was more market research oriented, but it was tricky as I didn’t want to offend anyone […]

[Read more →]

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3 
(Discussion #1, #2)
 
Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru
If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and […]

[Read more →]

A Candid Review of Marketing and Market Research Associations:
Which Marketing and Market Research Associations & Professional Organizations are a good value for the money?
I’ve joined several over the years, but will list just a few of the ones that are more common for our industry. Here’s my list rank ordered from favorite to least favorite:
1. […]

[Read more →]

A lot of us marketers are trying to better understand Social Network Services (SNS) such as Myspace, Facebook and Linkedin. Anderson Analytics has done some initial work surveying youth about this in our GenX2Z surveys and have noted some interesting trends. I don’t claim to definitively know yet exactly how SNS can best be leveraged […]

[Read more →]