Tom H. C. Anderson - More Than Market Research

Anderson Analytics’ Information Advantage

Tom H. C. Anderson - More Than Market Research header image 4

Entries Tagged as 'Networking'

Linkedin Re-Opens Group Directory

July 12th, 2008 · No Comments

Yesterday Linkedin made a searchable group directory available. This group directory allows you to search groups of interest and apply to join those you like. This feature has been available on Facebook for some time, but only a very limited initial directory had been available on Linkedin until yesterday.
I’m already a member of quite a […]

[Read more →]

Tags: Networking · SNS

Anderson Analytics Text Analytics Talks - Summer 2008

May 23rd, 2008 · 1 Comment

Happy Memorial Day Weekend!
In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.
With the increased interest in text analytics most of our talks this summer will focus on how to […]

[Read more →]

Tags: Anderson Analytics · Business Guru · Conferences · Market Research · Marketing · Marketing Guru · Methods · Networking · Text Analytics · Tom H. C. Anderson

Business Readers Connected on a Linkedin Web

May 18th, 2008 · 1 Comment

 How Many Linkedin Contacts Do You Have at Anderson Analytics, Accenture, or the Tom Peters Company?
Linkedin.com has created code that will be included in articles from partners like Business Week so that you can see how many of your connections work at a company being discussed in an article.
Should make reading more interesting and interactive. […]

[Read more →]

Tags: Anderson Analytics · CGM · Networking · SNS · Tom H. C. Anderson · Uncategorized

6 – Six Degrees of Separation on Linkedin Update (Now 832 Group Members)

April 27th, 2008 · 2 Comments

6 - Six Degrees of Separation on Linkedin Update (Now 832 Group Members)
Last month I posted an entry about a group on Facebook called “Six degrees of separation - The Experiment” (it’s the largest group on Facebook). The group is an interesting case of how SNS might be used for viral/guerilla marketing. I believe part […]

[Read more →]

Tags: Networking · SNS · Tom H. C. Anderson · Uncategorized

History, Dig It! - Stamford Historical Society Second Annual Gala Fundraiser

April 15th, 2008 · 1 Comment

History, Dig It! - Stamford Historical Society Second Annual Gala Fundraiser

As market researchers we’re often so preoccupied with predicting the future that we don’t pay much attention to the past, especially the more distant past. Local historical societies are often a great source of archived historical information.
So, I’m writing today to invite any Stamford Connecticut […]

[Read more →]

Tags: Networking · Tom H. C. Anderson · Uncategorized

21, Superhero Movie, Run Fat Boy Run and Stop-Loss marketers battle over Gen Y (18-24 year olds) on Facebook and MySpace

April 5th, 2008 · 6 Comments

21, Superhero Movie, Run Fat Boy Run and Stop-Loss marketers battle over Gen Y (18-24 year olds) on Facebook and MySpace.
For anyone trying to target Gen Y online marketing is critical. If you can get someone to come to your website then you can show them your product service the way you want for […]

[Read more →]

Tags: Advertising · Anderson Analytics · GenX2Z · Marketing · Networking · PR · SNS · Surveys

2008 Advertising Research Foundation (ARF) Convention on April Fools Day

April 2nd, 2008 · 1 Comment

For anyone who wasn’t sure (and judging by some of the posts I saw elsewhere linking back to yesterdays post, there were some), yesterdays “UN acquisition of Facebook.com” post was an April fools joke.I had started writing one which was more market research oriented, but it was tricky as I didn’t want to offend anyone […]

[Read more →]

Tags: Advertising · Anderson Analytics · Networking · Tom H. C. Anderson · Uncategorized

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson talk about Data Mining, Text Mining, Web 2.0, and Market Research

March 29th, 2008 · No Comments

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3 
(Discussion #1, #2)
 
Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru
If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and […]

[Read more →]

Tags: Academia · Analytics · Anderson Analytics · Business Guru · CMO · Gregory Piatetsky-Shapiro · Interview · KDNuggets · Marketing · Marketing Guru · Methods · Networking · Off-Shoring · SNS · Segmentation · Strategy · Text Analytics · Tom H. C. Anderson

A Candid Review of Marketing and Market Research Resources

March 27th, 2008 · 3 Comments

A Candid Review of Marketing and Market Research Associations:
Which Marketing and Market Research Associations & Professional Organizations are a good value for the money?
I’ve joined several over the years, but will list just a few of the ones that are more common for our industry. Here’s my list rank ordered from favorite to least favorite:
1. […]

[Read more →]

Tags: Academia · Anderson Analytics · Marketing · Networking · Tom H. C. Anderson

6 Degrees of Facebook and Linkedin

March 13th, 2008 · 2 Comments

A lot of us marketers are trying to better understand Social Network Services (SNS) such as Myspace, Facebook and Linkedin. Anderson Analytics has done some initial work surveying youth about this in our GenX2Z surveys and have noted some interesting trends. I don’t claim to definitively know yet exactly how SNS can best be leveraged […]

[Read more →]

Tags: Academia · Anderson Analytics · Marketing · Networking · SNS · Text Analytics · Tom H. C. Anderson