Tom H. C. Anderson - Next Gen Market Research

Who influences you most on Social Media?

I think occasionally it’s good for market researchers to stop and listen to what the marketers have to say. So I’m planning to reach out to a few of my most influential ‘social media friends’ for an NGMR blog interview.
I’m thinking of folks who are really influential about social [...]

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To Recruiters and Next Gen Market Research Job Seekers in my Network

It’s late November, conference season is over, and so I’m glad to be back in the office with nothing to concentrate on but work. Looking at my recent collection of lanyards I sometimes wonder about the ROI of conferences I attend. I know I’ve [...]

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And I thought I knew a lot about about social media…
I’ve received a few emails from folks who couldn’t make it to the Crab Shell in Stamford CT last night for NGMR’s first MeetUp, asking how it was. To be honest I had absolutely no expectations to begin with. If 3-5 would have shown up [...]

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Fairfield County Marketing Researcher Happy Hour
Several of the NGMR local subgroups have had and/or talked about having actual local Meetups. The Fairfield County NGMR Subgroup is no exception. Thanks in no small part to AJ Keirans of pureprofile we’re finally going to meet.
AJ has called the Crab Shell in Stamford CT, and let them know [...]

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Stamford Tech Meetup
On the advice from a good friend in silicon valley, who also attends these events for the same reason, I went to my first Stamford Tech Meetup last night. We’re both looking for good developers, an increasingly difficult find.
Tech Meetups are Meetups organized online at a local place like a bar. I hadn’t [...]

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Yale SOM Customer Insights Conference 2011
I’ve started choosing which business conferences invitations to accept a lot more carefully, and plan to attend far fewer directly related to market research in the coming year. One new conference I was just invited to which I’m gladly making an exception for is the Yale School of Management’s, Center [...]

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As of this morning I am pleased to announce that Next Gen Market Research is among the very first marketing research related groups to go “open”. What does that mean exactly? Well with just about 9,864 members (we’ll break the 10K mark first week of 2011), only good things.

Market Researchers will have an easier time [...]

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IIR The Market Research Event (TMRE) In Pictures - Nov 2010 Part 2 of 3
Today posting part two of the pictures from The Market Research Event. Decided Flickr made more sense, so you can access them there by clicking on the album image below. There are 140 photos in part two alone!

Part 3 coming tomorrow.
@TomHCAnderson
[Note: [...]

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Interview with Mike Gadd, the new moderator and manager of Next Gen Market Research’s Canada SIG

Today posting a short interview so you can better get to know another of NGMR’s new moderators, Mike Gadd, president of Gadd Research, Inc.
Mike has been a fairly active member of ESOMAR and Canadian research organizations. I know Mike plays [...]

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Next Gen Market Research (NGMR) “Make Research Meme-ingful” Contest

Attention all Next Generation Market Researchers: here’s your chance to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts - while also making a statement about an important research industry cause or issue by producing viral content.
Next [...]

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I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your [...]

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