Tom H. C. Anderson - Next Gen Market Research

I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your [...]

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Just writing today to announce that Next Gen Market Research (NGMR) networking group and the Belgian Association for Quantitative & Qualitative Marketing Research (BAQMaR) featured on the blog two days ago have become ‘Official Friends‘.
As founder of Next gen Market Research, I am very excited to support an organization like BAQMaR and urge fellow NGMR [...]

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Social media and the spirit of social media is changing everything around us. One of these areas which receives surprisingly little attention is the impact social media may have on professional organizations. Social media and specifically social networking, represents both a tremendous opportunity and challenge to our traditional trade organizations. Just as the web (online [...]

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Two Tips for Successful Social Media Campaigns

I’m a bit behind on blog posts with all the traveling I’ve been doing lately. I had been meaning to post about social media and politics closer to election day, but better late than never.
A few months ago I was asked to help out with a couple of local [...]

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Yesterday the Next Generation Market Research Group on LinkedIn (NGMR) hit the 6,000 member mark!
I had no idea how many experienced market researchers there were on LinkedIn. Several colleagues have been telling me that it is the one group on LinkedIn that is worth checking in on frequently.
I do think the group fills a void [...]

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Stamford Connecticut is not only Market Research Capital but probably also Networking Capital of the US.

This morning I attended a talk at the Fairfield County Public Relations Association entitled “Networking: What Your Mother Didn’t Tell You”. The speaker, Richard Guha, is chairman emeritus of the Marketing Executives Networking Group (MENG), an organization I’ve been a [...]

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Next Gen Market Research (NGMR) Twitter Directory
Below is the new directory of Next Gen Market Researchers on Twitter. The Next Gen Market Research Group on LinkedIn is an invitation only Network of professionals interested in leveraging new media for insights. If you are a member of NGMR and would like to be listed, please visit [...]

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Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful.

Among younger teens, Facebook is more popular among males, MySpace among females. [...]

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Next Gen Market Research Group (NGMR) on LinkedIn hits 5,000 member mark!

Today the fastest growing market research group on LinkedIn, Next Gen Market Research (NGMR), will hit the 5,000 member mark. I’ve been moderating the group for quite some time and have been told by several members that it is by far the best market [...]

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Social Media Marketing Must Contain Value

Today I’m talking to Technology, Media & Entertainment Consultant and Host of MediaBytes, Shelly Palmer. I became aware of Shelly after one of our studies was covered in his Media Bytes Vlog. His use of video as a marketing and communications tool is second only to his ability to leverage [...]

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