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Entries Tagged as 'Odin Text'

Big Data Meets Text Analytics

August 5th, 2014 · 1 Comment

Mr. Big Data & Mr. Text Analytics Weigh In
Structured VS. Unstructured Big Data. A Text Analytics News Exclusive Interview

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Tags: Big Data · Odin Text · OdinText · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Analytics Summit · Text Mining Guru · text mining

Making Some Time for Text Analytics

May 30th, 2014 · No Comments

[Reposted from OdinText Analytics Blog]
Getting Started With Text Analytics - OdinText’s Intuitive Text Analytics Upload
While our users tell us they love the powerful yet very intuitive user interface of OdinText, and the fact that with just a very short online training session they can be up and running using text analytics, we find that a lot of [...]

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Tags: Anderson Analytics · Odin Text · OdinText · Text Analysis · Text Analytics · Text Analytics Software · text mining

The N in Text Analytics: Text Mining with Different Sample Sizes

April 24th, 2014 · No Comments

What’s the process for optimally using text analytics with survey verbatim responses?
Is there a minimal sample size this makes sense for?
Is it better suited for tracking studies rather than one-off surveys?

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Tags: #marketresearch #mr · #mrx · Anderson Analytics · Interview · Market Research · Marketing research · Odin Text · OdinText · Sentiment Analysis · Surveys · Text Analysis · Text Analytics · Uncategorized · text mining

Mac’s Everywhere but Why?

April 17th, 2014 · No Comments

I’ve Seen the Future, and there’s a lot of Apple’s in it!

I took this picture #ThroughGlass in one of the classes I guest lectured in at Columbia Business School today. Everywhere I looked I saw Apple. I counted in the next class as well, I’d say over 90% of the laptops were Apple.
This isn’t too [...]

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Tags: Academia · Odin Text · Text Analytics · Uncategorized · Youth

Text Analytics at INFORMS

March 26th, 2014 · No Comments

Just posting a quick note about the upcoming INFORMS conference in Boston next week, March 30 - April 1. It always surprises me how few market researchers are familiar with The Institute for Operations Research and the Management Sciences (INFORMS), since so much of what they do coincides with why NGMR group was founded (Advanced [...]

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Tags: Anderson Analytics · Conferences · INFORMS · Odin Text · OdinText · Text Analytics · Text Analytics Software · text mining · tomhcanderson

The Future of Market Research

February 26th, 2014 · 1 Comment

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson