Tom H. C. Anderson - Next Gen Market Research

Dana Stanley, author of Blogus Operandi and host of Podus Operandi posted a podcast interview with me today. He asked me a few questions about next gen market research, online research, data and text mining as well as social media research. You can listen to the mp3 on Podus Operandi here:

There is also a transcript [...]

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Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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Advanced Market Research Techniques?

On the Next Gen Market Research group on LinkedIn (NGMR), we’ve been having some discussion lately about what qualifies as “Next Generation Research” and what does not. I’m surprised at what some consider to be advanced analytics/fielding techniques. So during the coming weeks I plan to post a few of my thoughts, [...]

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Should your co. have an app for that?
I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?
Based on our recent research [...]

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Clients and Smaller Firms May Be Most Optimistic?
One of the members, Bret Goble, of the 4000+ strong “Next gen Market Research” group I moderate on LinkedIn approached me with a request to run a poll on the site. I typically don’t allow surveys/polls in the group, because there are frankly way too many survey monkey’s [...]

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If thinking about segmentation, make sure you talk to someone who has actually done a few different types!
There’s another article on consumer segmentation this week that seems to be getting a lot of buzz on twitter etc. You can read the article here in AdAge CMO Strategy section. Michael Fassnacht argues about the weakness of segmentation.
I [...]

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How do we as market researchers prioritize? Yesterday I was wondering what it would look like if research needs were plotted in a simple two axis matrix model by urgency and importance. This is probably a fairly accurate way in determining where we spend our time, on a matters urgency and its importance.

Currently I believe [...]

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I was quoted in an article that came out in Hospitality Technology this month. You can read the article online here.
Even though I’ve worked with several clients in the travel and hospitality industry during the past few years I’m still often surprised. On the one hand I’m surprised at how many surveys are circulated. These [...]

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Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, [...]

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Social Networks like LinkedIn are a wealth of information, not just for consumer insights but of course for competitive intelligence as well.
With the current economic conditions I’ve been seeing more and more professionals sign up for the network and join one of networking groups I moderate. What’s interesting is that lately I’ve started noticing trends, [...]

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