Tom H. C. Anderson - Next Gen Market Research

Today just posting a few updates related to upcoming/recent social media and text analytics events.

New York Technology Council - Expert Panel
On July 21st, 6 - 8pm on 46th & Park I will be participating in a panel on social-media analytics, sentiment and text mining. There will be a short presentation before the panel after which [...]

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The Future of Next Gen Market Research (Predictive Analytics)
Not talking about theology here but predictive analytics. Reading KDNuggets today came across this link to Wired with a few Youtube videos from Microsoft. Posted one below on how Microsoft knows where you’re going, maybe even before you do.

For more videos see Wired Epicenter
Not to be outdone though, [...]

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Looking forward to giving one of the ending talks at the Sentiment Analysis Symposium tomorrow afternoon at 4:00. There’s still time to register for the event if you are in New York/Tri-State area.
I’ll try to focus my talk on sentiment in text analytics and how sentiment can be more than just positive, negative and/or neutral.
Lately [...]

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Dana Stanley, author of Blogus Operandi and host of Podus Operandi posted a podcast interview with me today. He asked me a few questions about next gen market research, online research, data and text mining as well as social media research. You can listen to the mp3 on Podus Operandi here:

There is also a transcript [...]

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Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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