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Entries Tagged as 'Analytics'
September 26th, 2014 · No Comments
July 30th, 2014 · 1 Comment
Business School Rule #1 - Buzz Words
It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me - plus I don’t think I’ve ever seen a text analytics cartoon before.
Hope you [...]
May 23rd, 2014 · No Comments
Top-5 C-Suite Analytics Tips:
Dumb it down, way down! - No the CEO isn’t a five year old, but if you’re spouse falls asleep reading it, your CEO might too.
It should be all about the Benjamins! - you better be talking increased sales, ROI, value, or savings…
Follow the 2:1 Analysis to Communication Ratio – Spend at least half as much time thinking about how to best communicate the answer as you did finding the answer
Be Prepared to Catch a Lot of Javelins – If you enjoy answering hard questions, this is your Olympics event
Make sure it’s topical – Most CEO’s don’t have ADD, but you better not be talking about what was important last month!
May 22nd, 2014 · No Comments
Five Tips on starting an analytics business today:
Listen, really listen, to a few target clients
Differentiate on speed
Something that’s plug’n play out of the box without customization
Target a broad solution for the 80%
May 21st, 2014 · No Comments
Selling Analytics Services or Softwware?
Provide some full service (even small DIY teams don’t mind getting finished PowerPoints)
Be transparent upfront (tell me all about competitors, price etc.) Provide the competitive benchmarks (be honest)
Understand me. Prove why you’re the best choice (for me). Understand me (my abilities, needs, initiatives, and cost allowances)
Show commitment, and level of service. What will you do to make sure this works?
Good case studies do matter