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Entries Tagged as 'Analytics'

Text Analytics Cartoon

July 30th, 2014 · 1 Comment

Business School Rule #1 - Buzz Words
It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me - plus I don’t think I’ve ever seen a text analytics cartoon before.

Hope you [...]

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Tags: Analytics · Cartoon · Text Analysis · Text Analytics · Text Analytics Software · Uncategorized · text mining

Top 5 Tips on Talking Analytics to the CEO

May 23rd, 2014 · No Comments

Top-5 C-Suite Analytics Tips:

Dumb it down, way down! - No the CEO isn’t a five year old, but if you’re spouse falls asleep reading it, your CEO might too.
It should be all about the Benjamins! - you better be talking increased sales, ROI, value, or savings…
Follow the 2:1 Analysis to Communication Ratio – Spend at least half as much time thinking about how to best communicate the answer as you did finding the answer
Be Prepared to Catch a Lot of Javelins – If you enjoy answering hard questions, this is your Olympics event
Make sure it’s topical – Most CEO’s don’t have ADD, but you better not be talking about what was important last month!

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Tags: Analytics · Big Data · Conferences · Interview · Text Analysis · Text Analytics · Useful Business Analytics Summit · text mining

Starting an Analytics Business?

May 22nd, 2014 · No Comments

Five Tips on starting an analytics business today:

Listen, really listen, to a few target clients
Differentiate on speed
Something that’s plug’n play out of the box without customization
Bundle support
Target a broad solution for the 80%

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Tags: Analytics · Conferences · Interview · Text Analysis · Text Analytics · Useful Business Analytics Summit · text mining

Selling Analytics - 5 Tips (Client POV)

May 21st, 2014 · No Comments

Selling Analytics Services or Softwware?
Provide some full service (even small DIY teams don’t mind getting finished PowerPoints)
Be transparent upfront (tell me all about competitors, price etc.) Provide the competitive benchmarks (be honest)
Understand me. Prove why you’re the best choice (for me). Understand me (my abilities, needs, initiatives, and cost allowances)
Show commitment, and level of service. What will you do to make sure this works?
Good case studies do matter

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Tags: Analytics · Text Analysis · Text Analytics · Useful Business Analytics Summit · text mining

How The Experts Select Analytics Software

May 19th, 2014 · No Comments

I asked our client side data scientists about unstructured data and text analytics.

Today I ask them their thoughts on how they select analytics software whether for structured or unstructured data, and how they think about costs.

I’ve written before about the idea of “free software”…

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Tags: Analytics · Conferences · Software · Text Analysis · Text Analytics · Useful Business Analytics Summit · Visualization

Top 10 Tips for Business Analytics

May 11th, 2014 · No Comments

Top 10 Big Data Analytics Tips. Whether you are data mine more structured data, or like myself more often work with unstructured or mixed data using text analytics, I think you’ll agree that the following 10 tips are critical.

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Tags: Analytics · Big Data · Conferences · Datamining · Interview · OdinText · Text Analysis · Useful Business Analytics Summit · text mining