Tom H. C. Anderson - Next Gen Market Research

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Entries Tagged as 'Analytics'

Text and Social Media Analytics Info Update

June 15th, 2010 · No Comments

Today just posting a few updates related to upcoming/recent social media and text analytics events.

New York Technology Council - Expert Panel
On July 21st, 6 - 8pm on 46th & Park I will be participating in a panel on social-media analytics, sentiment and text mining. There will be a short presentation before the panel after which [...]

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Tags: Analytics · Anderson Analytics · Conferences · Market Research · Marketing research · Social Media · Social Media Marketing · Sverige · SÖK · Text Analytics · Tom H. C. Anderson · Web/Screen-Scraping · blog mining

Free Will or Predestination?

May 19th, 2010 · No Comments

The Future of Next Gen Market Research (Predictive Analytics)
Not talking about theology here but predictive analytics. Reading KDNuggets today came across this link to Wired with a few Youtube videos from Microsoft. Posted one below on how Microsoft knows where you’re going, maybe even before you do.

For more videos see Wired Epicenter
Not to be outdone though, [...]

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Tags: Analytics · Anderson Analytics · Graphs · Market Research · Marketing · Marketing research · Modeling · NGMR · Predictive Analytics · Segmentation · Social Media · Social Media Marketing · Social networks · Tom H. C. Anderson · facebook · next gen market research · web 3.0

Sentiment Analysis Symposium Tomorrow!

April 12th, 2010 · 1 Comment

Looking forward to giving one of the ending talks at the Sentiment Analysis Symposium tomorrow afternoon at 4:00. There’s still time to register for the event if you are in New York/Tri-State area.
I’ll try to focus my talk on sentiment in text analytics and how sentiment can be more than just positive, negative and/or neutral.
Lately [...]

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Tags: #marketresearch #mr · Analytics · Anderson Analytics · Datamining · Marketing research · SNS · Text Analytics · Tom H. C. Anderson · Web/Screen-Scraping · blog mining

Data Mining and Social Media in Market Research (Interview)

January 29th, 2010 · 3 Comments

Dana Stanley, author of Blogus Operandi and host of Podus Operandi posted a podcast interview with me today. He asked me a few questions about next gen market research, online research, data and text mining as well as social media research. You can listen to the mp3 on Podus Operandi here:

There is also a transcript [...]

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Tags: #marketresearch #mr · Analytics · Anderson Analytics · Datamining · Interview · Market Research · NGMR · Social Media · Social networks · Text Analytics · Tom H. C. Anderson · blog mining · next gen market research

Martin Lindstrom and Tom H. C. Anderson Discuss Subconscious Marketing

December 10th, 2009 · 1 Comment

Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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Tags: Analytics · Anderson Analytics · Branding · Business Guru · Conferences · Emotion · Market Research · Marketing · Marketing Guru · Martin Lindstrom · Neuroscience · Tom H. C. Anderson · next gen market research · psychology