Tom H. C. Anderson - More Than Market Research

KDnuggets.com posted a poll asking readers if they expected more or less business for data/text mining and analytic services. Most of us expect it actually to be good for business!

Perhaps business have realized that DM is actually an even better investoment/ROI in leaner times?
-Tom

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This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say.
Made me wonder what proportion of market researchers have ever conducted a conjoint, and among those that do use them what the most popular […]

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Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th

For those back from their 4th of July vacations and interested in how to apply text mining in market research and competitive intelligence, I’ve been invited to speak at the University of Connecticut, Stamford by […]

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First day back in the office stateside today. I noticed in this morning’s mail I had been elected to the Stamford Historical Societies Board of Directors where I have been serving the past few months on the board unofficially. It should be fun to learn more about Stamford’s history and help the society with their […]

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I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the year award!
My presentation which was based on the paper took the audience through 3 case studies. A hospitality guest satisfaction case from […]

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My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on Anderson Analytics text mining methodologies and I asked him how the conference was going so far. 
“Some of the interesting sessions yesterday included, Vicki Morwitz from […]

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Pro Bono Analytics
This past weekend I was at a Yankees game with our Corporate Counsel John Louizos. Other than sun, beer, and hotdogs, I was also thinking about statistics and the book Money Ball.
 
Yankees vs. Mariners

My favorite Yankees fan

Father & Son
I told John that I was curious about how analytics could be applied in other […]

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I recently took part in a roundtable discussion hosted by Joshua Bull of Text Analytics News, the organization that hosts the annual Text Analytics Summit both here in the US as well as in Europe. Joshua asked us a few interesting questions about Text Analytics/Text Mining. I’ve posted the Text Analytics News summary of the […]

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According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and Direct Mail
In this month’s Research World (ESOMAR) magazine there’s an interesting review of a study done by McKinsey among Europe’s leading companies and how they are coping with market change. The results are very similar to those […]

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]

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